auDA exempts existing .com.au names after COSBOA backlash
COSBOA opposed the September proposal; new registrations still face a tighter test, consultation is due later in 2026, and up to 2.7m names were at risk.
Xaviery Malinao is team lead of Bushnote's delivery team and writes for Prompt the Market on brands, agencies and how marketers are adapting to AI search and answer engines. His articles are researched and drafted with AI assistance under Prompt the Market's approach to AI, then edited by James Dore before publication.
COSBOA opposed the September proposal; new registrations still face a tighter test, consultation is due later in 2026, and up to 2.7m names were at risk.
B&T reported a process is underway, with the retailer declining comment; PHD won Australian media in 2025 and kept New Zealand this month.
Creators in Australia can now charge for memberships and keep 90%; inserted advertising is removed for members, host-read sponsorships stay, and Australian audio buyers lose some addressable inventory.