Salesforce pays 58% premium for Braze, used by Canva
Patrick Stokes said the US$5.66 billion acquisition would join Marketing Cloud, CRM and Data 360, and completion is expected in fiscal 2028.
Marketing
Strategy, growth, measurement, martech and search: how brands find customers and prove it worked.
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Marketing
Salesforce pays 58% premium for Braze, used by Canva
Patrick Stokes said the US$5.66 billion acquisition would join Marketing Cloud, CRM and Data 360, and completion is expected in fiscal 2028.
auDA plan threatens product and campaign .com.au addresses
Product-name, campaign, seasonal sale and misspelling domains are exposed: Trillion chief executive David Warmuz estimates more than one million at risk; Optimising founder James Richardson cites up to 2.7 million. No effective date is set; consultation is to come.
Adobe makes the Australian Open its first tennis sponsorship
Tennis Australia will use the software maker's CX Enterprise platform to steer fans at Melbourne Park to matches and food, and to tailor its campaigns overseas. Neither side disclosed the deal's value or length.
Bench Media finds 38% of marketers sign off AI strategy unchecked
Bench Media's survey of 71 senior Australian marketing leaders also found AI now outranks their own experience as an influence, with agencies near the bottom at 8%.
Half of US consumers now use AI to find local businesses, SOCi finds
A vendor survey of US consumers found two in three AI users got wrong details about a local business. There is no Australian sample, but local cafés and tradies face the same review checks.
Optus accounts for most unfair-sales complaints to the telco ombudsman
Optus drew 70 per cent of complaints that telco staff exploited vulnerable customers, which rose from 217 to 553 last financial year, a warning for any Australian brand that sells on commission, door to door or by phone.
Privacy bill would hit 31 of 32 everyday marketing tasks, audit finds
Twenty activities would cost more to run, four would become less effective and seven depend on platform controls. CEO Paul Hewett warned parliament could pass the reforms within 12 months.
