Edelman Trust Barometer 2026: seven in ten now hesitate to trust anyone unlike them
33,938 people in 28 countries. 70 per cent unwilling or hesitant to trust people with different values. Employers trusted at 78 per cent, government at 53.
Research
The reports, surveys and datasets that move marketing and media budgets, with a link to the source.
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Gartner CMO Spend Survey 2026: budgets flat at 7.8 per cent of revenue, 15 per cent of it going to AI
401 senior marketers. Budgets 7.8% of revenue (7.7% in 2025). 15.3% of budgets allocated to AI, but only 30% say they are ready to scale it. 56% say they lack the budget for their 2026 strategy.
Most Australian agencies now sell AI search, and only a couple deliver
Bushletter audited 136 Australian agencies and their llms.txt files. Nearly nine in ten now sell AI search. Fewer than one in four say how they measure it.