OpenAI's own API misses what ChatGPT cites
Researchers say Google and the company’s interface together identified 26-28% of referenced pages in an 11 October 2026 preprint, not peer reviewed.
Research
The reports, surveys and datasets that move marketing and media budgets, with a link to the source.
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Research
OpenAI's own API misses what ChatGPT cites
Researchers say Google and the company’s interface together identified 26-28% of referenced pages in an 11 October 2026 preprint, not peer reviewed.
Australians research with AI but won't let it buy, ACAM finds
Only 11% would delegate a low-stakes purchase decision, versus 39% using generative tools to choose brands, products or services. Adobe-backed 'Chosen Twice', published 14 October 2026, describes two selection events along each path to sale.
Bench Media finds 38% of marketers sign off AI strategy unchecked
Bench Media's survey of 71 senior Australian marketing leaders also found AI now outranks their own experience as an influence, with agencies near the bottom at 8%.
Half of US consumers now use AI to find local businesses, SOCi finds
A vendor survey of US consumers found two in three AI users got wrong details about a local business. There is no Australian sample, but local cafés and tradies face the same review checks.
One in five Australians will ask AI about Christmas gifts, IAS finds
Integral Ad Science's survey of 532 shoppers puts the figure at 22 per cent, up from 12 last year; 62 per cent are open to AI shopping tools, mobile is the main device for 62 per cent and 49 per cent will buy more online.
Half of Australians say social media is bad for democracy, Pew finds
Pew's 36-country survey puts Australia among only seven countries where half or more think so, as 81 per cent use Facebook and 82 per cent back restricting children's access, against 56 per cent in the US.
Active loyalty program use falls to 45% as Australians cut back
Honeycomb Strategy's three-wave national study found Australians now actively use four loyalty programs on average, down from five, and that contraction directly shrinks the audience pools that Cartology and Coles 360 sell to advertisers.
