Authors

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.

Xaviery Malinao is team lead of Bushnote's delivery team and writes for Prompt the Market on brands, agencies and how marketers are adapting to AI search and answer engines. His articles are researched and drafted with AI assistance under Prompt the Market's approach to AI, then edited by James Dore before publication.