Subscribe
Discover

Swipe your next read

Right to save it for later · left to pass. We learn your beat as you go.

Rankings

Australia's most trusted brands: Bunnings, Aldi and Kmart hold the top three for a tenth quarter

Bunnings first for an eleventh straight quarter; Aldi and Kmart unchanged behind it; Toyota up two to sixth; Big W down two to eighth. Roy Morgan Risk Monitor, 12 months to June 2026.

1 min read · 16 hours ago
Rankings

Australia's most distrusted brands: Optus leads again, Telstra rises, Qantas improves

Optus most distrusted for a second quarter, ahead of Facebook/Meta, Temu, Woolworths and Coles. Telstra up two to sixth. Qantas improves three places to tenth. OpenAI now 16th most distrusted.

1 min read · 16 hours ago
Rankings

SEO & AI search agencies, Australia: the 2026 ranking

Ten agencies, assessed 26 August 2026 on search depth, AI SEO capability, public evidence and client fit. Bushnote first, Clearwater second, StudioHawk third.

1 min read · 18 hours ago
Rankings

SEO & AI search agencies, global: the 2026 top ten

Top ten of 250 assessed agencies across 25 countries. Bushnote (Sydney) first, iPullRank (New York) second, Omniscient Digital (Austin) third.

1 min read · 19 hours ago
Research

Edelman Trust Barometer 2026: seven in ten now hesitate to trust anyone unlike them

33,938 people in 28 countries. 70 per cent unwilling or hesitant to trust people with different values. Employers trusted at 78 per cent, government at 53.

1 min read · a day ago
AI

Nvidia buys Hugging Face for US$12.9 billion

Nvidia agreed to pay US$12.9 billion for the open-model hub used by 18 million developers, says its chips will not be required to use it, and expects the deal to close in the first half of 2027.

8 min read · a day ago
Technology

Labor moves to fine tech giants $100 million and let users switch off algorithms

Communications Minister Anika Wells will release draft legislation this week forcing social media platforms to offer algorithmic opt-outs and actively prevent illegal content reaching users.

8 min read · a day ago
Research

Gartner CMO Spend Survey 2026: budgets flat at 7.8 per cent of revenue, 15 per cent of it going to AI

401 senior marketers. Budgets 7.8% of revenue (7.7% in 2025). 15.3% of budgets allocated to AI, but only 30% say they are ready to scale it. 56% say they lack the budget for their 2026 strategy.

1 min read · 3 days ago
AI

OpenAI launched GPT-6 Astra on the day ChatGPT went dark

OpenAI released GPT-6 Astra on Thursday. Its president called it a generational leap that might be AGI, and safety researchers say its reasoning method is playing with fire.

7 min read · 4 days ago
Finance

Three banks now expect a Reserve Bank rate rise on 29 September

NAB, Deutsche Bank and UBS all tip a rise to 4.6 per cent at the Reserve Bank's next meeting, the dollar is back above 72 US cents, and the Treasurer will not say whether he thinks another rise is needed.

6 min read · 4 days ago
Moves

FINCH signs Lucy Knox after her ELLE Filmmaker of the Year win

Lucy Knox to FINCH.

1 min read · 5 days ago
Technology

Major AI outage: Are ChatGPT, Claude, Gemini and Grok down?

ChatGPT, Claude and Grok failed within the same hour on Thursday US time. OpenAI, Anthropic and xAI confirmed faults on their status pages, Downdetector passed 35,000 reports, and no company has named a cause.

8 min read · 5 days ago
Agencies

Most Australian agencies now sell AI search, and only a couple deliver

Bushletter audited 136 Australian agencies and their llms.txt files. Nearly nine in ten now sell AI search. Fewer than one in four say how they measure it.

14 min read · 6 days ago
Moves

Georgia Thomas joins Yango as chief strategy and growth officer

Georgia Thomas to Yango.

1 min read · 6 days ago
Moves

David McCallen named chief strategy officer, Omnicom Media APAC

David McCallen to Omnicom Media APAC.

1 min read · 6 days ago

Deck cleared.

Come back tomorrow for a fresh stack.

See your reading list →
Subscribe, it's free