Agencies
WPP Media keeps Coca-Cola media account in Australia and NZ
Omnicom won North America, Dentsu held Japan and South Korea, and EssenceMediacom’s OpenX unit continues locally, with rollout from 1 December.
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Media
ABC lifts scripted slate by 50% under Hugh Marks
Mumbrella said commercial TV spend on Australian adult drama is down 44% since 2019-20; the broadcaster will double premium children's titles and add Fortitude Valley, Rural Crime Unit and The Great White.
Moves
PHD Australia promotes Ali Jones to Sydney MD
Pia Coyle becomes chief investment transformation officer after nearly four years leading the city office, with the changes effective immediately.
Advertising
News Australia exec says AI agents may handle half of ad spend
Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.
Media
TVSN to close after buyer talks fail
Direct Group said buyer and investor talks produced no binding deal, with a $30m clearance planned and Caju Designs seeking payment.
Advertising
OpenAI will rewrite ChatGPT ads without sign-off
PPC Land says the default begins 30 October, while the help page says 29 October; Virgin Australia, Xero and Budget Direct are among brands using the local platform, with one toggle to opt out and no per-version approval.
Media
Lu & Jarch replace Carrie and Tommy on Hit drive
Michael Clarke joins Nath Roye and Emma Chow on 2DayFM Breakfast from 11 January 2027, with shareholders to vote on the Seven Media Group rename on 5 November.
Advertising
Cuttable raises A$20m led by Airtree for its AI ad platform
Sam Kroonenburg, A Cloud Guru co-founder, is behind the Melbourne software used by 440-plus ecommerce brands including Cotton On and Kathmandu to make creative from their own photos and video.
Moves
TBWA promotes Ricci Meldrum to chief of staff
Kiefer Casamore becomes Melbourne group managing director, with both executives reporting to CEO Kimberlee Wells, Campaign Brief reported on 22 October 2026.
Technology
Meta fined US$25bn over Cambridge Analytica privacy claims
Facebook's owner will appeal after a September jury found more than 43 million violations, while Australia resolved the same scandal through an A$50m OAIC payment program.
Advertising
ACMA warns former AFL players over offshore casino ads
Carolyn Lidgerwood said influencers are “firmly on notice”, with penalties up to $65,520 for each illegal gambling promotion, a January ISP block request and a ban on athletes in licensed wagering advertising from 1 January 2027.
Technology
auDA exempts existing .com.au names after COSBOA backlash
COSBOA opposed the September proposal; new registrations still face a tighter test, consultation is due later in 2026, and up to 2.7m names were at risk.
Moves
Leah Jackson leaves WPP Media for a client-side role
Leah Jackson, commerce and retail media strategy director at WPP Media, is leaving for a client-side role she will name soon.
Agencies
Clemenger BBDO wins Visit Victoria account
Shae Keenan's team had used project-based agencies since Covid, with the state's visitor economy at $49.5bn and the Auditor-General reporting about $97m in 2024-25 government advertising that week.
Agencies
Bunnings reviews its creative agency account
B&T reported a process is underway, with the retailer declining comment; PHD won Australian media in 2025 and kept New Zealand this month.