James Dore is Strategy Director at Bushnote, a leader in SEO and AEO in Australia. He writes on search, AI and the technology decisions shaping government and industry.
Before Bushnote he held marketing roles at MONEYME and SocietyOne. He has written for the Australian Financial Review and co-conducted the 2025 WA Liberal Party election review.
66% of 18 to 29-year-olds view AI in ad creation negatively, against 51% of 30 to 44s, 38% of 45 to 59s and 46% of over-60s. 73% of Gen Z call AI-made people or voices in ads unacceptable.
Bunnings first for an eleventh straight quarter; Aldi and Kmart unchanged behind it; Toyota up two to sixth; Big W down two to eighth. Roy Morgan Risk Monitor, 12 months to June 2026.
Optus most distrusted for a second quarter, ahead of Facebook/Meta, Temu, Woolworths and Coles. Telstra up two to sixth. Qantas improves three places to tenth. OpenAI now 16th most distrusted.
