Best of
The reporting and analysis we are proudest of: original data, real experiments, and the pieces readers keep coming back to.
Nvidia buys Hugging Face for US$12.9 billion
AI
Nvidia agreed to pay US$12.9 billion for the open-model hub used by 18 million developers, says its chips will not be required to use it, and expects the deal to close in the first half of 2027.
Most Australian agencies now sell AI search, and only a couple deliver
Agencies
Bushletter audited 136 Australian agencies and their llms.txt files. Nearly nine in ten now sell AI search. Fewer than one in four say how they measure it.
Google's August spam update hits rankings harder than any before
Marketing
Google's August 2026 spam update ran from 18 August to 21 August, completing in two days and 16 hours, and landed as the hardest-hitting spam update on record across all 20 industries tracked by Semrush. Dramatic visibility losses appeared with no large-scale exceptions.
ChatGPT shows ads to free users in India, starting with 50 brands
Advertising
Ads are live inside ChatGPT. OpenAI switched them on for Free and Go tier users in India on 27 August 2026, opening with fifty brands through agency partners WPP and Omnicom. If your brand missed that first cohort, a self-serve ad manager opens next month and the floor is roughly $7.60 a day.
Woolworths and Coles bank a combined $2.24bn in annual profit
Brands
Australia's two dominant supermarket chains filed their full-year results within a day of each other, and the combined arithmetic is the figure politicians will quote for the rest of the parliamentary term.