Subscribe

Advertising

Ad markets, creative, media buying and the technology that moves the money.

86 stories
Advertising

News Australia exec says AI agents may handle half of ad spend

Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.

a day ago5 min read
Advertising

OpenAI will rewrite ChatGPT ads without sign-off

PPC Land says the default begins 30 October, while the help page says 29 October; Virgin Australia, Xero and Budget Direct are among brands using the local platform, with one toggle to opt out and no per-version approval.

a day ago4 min read
Advertising

ACMA warns former AFL players over offshore casino ads

Carolyn Lidgerwood said influencers are “firmly on notice”, with penalties up to $65,520 for each illegal gambling promotion, a January ISP block request and a ban on athletes in licensed wagering advertising from 1 January 2027.

2 days ago5 min read
Advertising

Airbnb recruits hosts in the Bunnings aisle

Susan Wheeldon said the OneReach campaign, via Wesfarmers' retail media network, runs until December, with eight Host Ready workshops across four cities.

3 days ago3 min read
Advertising

Netflix cuts its ad target after product delays

Netflix cut its 2026 ad revenue forecast to about US$2.7bn from US$3bn, citing slower product rollout, while New Zealand joins in March 2027 and Australia already has Standard with ads.

3 days ago5 min read
Subscribe, it's free