Australia

182 stories
Research

Australians research with AI but won't let it buy, ACAM finds

Only 11% would delegate a low-stakes purchase decision, versus 39% using generative tools to choose brands, products or services. Adobe-backed 'Chosen Twice', published 14 October 2026, describes two selection events along each path to sale.

a month ago5 min read
Marketing

auDA plan threatens product and campaign .com.au addresses

Product-name, campaign, seasonal sale and misspelling domains are exposed: Trillion chief executive David Warmuz estimates more than one million at risk; Optimising founder James Richardson cites up to 2.7 million. No effective date is set; consultation is to come.

a month ago3 min read
Marketing

Adobe makes the Australian Open its first tennis sponsorship

Tennis Australia will use the software maker's CX Enterprise platform to steer fans at Melbourne Park to matches and food, and to tailor its campaigns overseas. Neither side disclosed the deal's value or length.

a month ago4 min read
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