Apple shuts The Trade Desk out of iPhone browsers until iOS 27.2
UID2, LiveRamp, ID5, Permutive and Audigent domains are also blocked, so Australian buyers should check Safari delivery since 14 September; Google's DoubleClick was left off the list.
Australia
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Meta and Shopify draft rules for AI shopping agents, minus OpenAI
Walmart, Stripe and Sierra also back the Personal Agent Protocol, whose v0.1 specification is due this month, leaving Australian merchants to decide how far agents may sign in and buy on their sites.
McDonald's pulls Birdie ad six weeks in after ruling it targets kids
The Ad Standards panel said the Wieden+Kennedy campaign's colourful animation, catchy music and Happy Meal-like packaging were likely to entice children, rejecting the brand's argument that it was aimed at nostalgic adults.
WPP Media's job ads fall 41% as Publicis posts more roles than Google
Pointer Strategy counted 37 go-to-market ads from the group across Australia and New Zealand in the 90 days to 22 September, against 105 from its French rival, after 335 local roles were cut in 2025.
Australia's ad market shrank 3.4% in August as digital spend fell
Digital fell 7.1% while outdoor rose 10.7% and government spend 44.4%, Guideline SMI figures show, though late digital bookings lifted May, June and July into growth and could yet soften the August result.
News Australia paid no tax on $310m as REA outpaid Google and Nine
The property portal's $246.9 million bill topped four big ad-market names put together in the ATO's 2024-25 data, while Netflix paid 0.6 per cent of its $1.4 billion Australian income.
Google now calls fake bylines and AI-made author photos deception
Google added the line to its Search Central guidance on 6 October, so Australian publishers, comparison sites and content agencies running invented writer personas should check every name on their pages before its quality systems do.
