Strategy, growth, measurement, martech and search: how brands find customers and prove it worked.
Patrick Stokes said the US$5.66 billion acquisition would join Marketing Cloud, CRM and Data 360, and completion is expected in fiscal 2028.
Australia's existing privacy rules work like a checklist. Collect data lawfully, store it safely, disclose it only in listed circumstances, tick the boxes and you are compliant. The draft Privacy Amendment (Personal Data Protection) Bill 2026 scraps that logic entirely.
Nine in ten Australian grocery shoppers have bought a product because it was on promotion, and 91% say they would switch brands outright for a better offer. Put those two figures side by side and you have a fairly clear picture of what brands are working against.
33,938 people in 28 countries. 70 per cent unwilling or hesitant to trust people with different values. Employers trusted at 78 per cent, government at 53.
401 senior marketers. Budgets 7.8% of revenue (7.7% in 2025). 15.3% of budgets allocated to AI, but only 30% say they are ready to scale it. 56% say they lack the budget for their 2026 strategy.
