Ad markets, creative, media buying and the technology that moves the money.
Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.
Sources told AdExchanger the Safari list could cover hundreds of vendors and change without an iOS update. Every browser on an Australian iPhone uses WebKit, so local buyers can't route around it.
Australian agencies want approvals first: Yango says an agent restarted a client's paused ad without authorisation, and Meta hasn't said when the new agent features reach Australia.
UID2, LiveRamp, ID5, Permutive and Audigent domains are also blocked, so Australian buyers should check Safari delivery since 14 September; Google's DoubleClick was left off the list.
The Ad Standards panel said the Wieden+Kennedy campaign's colourful animation, catchy music and Happy Meal-like packaging were likely to entice children, rejecting the brand's argument that it was aimed at nostalgic adults.
Digital fell 7.1% while outdoor rose 10.7% and government spend 44.4%, Guideline SMI figures show, though late digital bookings lifted May, June and July into growth and could yet soften the August result.
The Coming Out video for the 28 November Victorian election includes an AI-generated ABC News reader, and because it runs only on social media, ACMA's broadcast election rules do not apply either.
Australian advertisers get the MCP connector and Smart+ tools from the Advertising Week announcements, while Buy Direct, the Shopping Assistant and Agentic Leads start in the US with no date given for Australia.
