TLDR
Ipsos iris, the IAB-endorsed measure of Australia's online audiences, will release weekly website and app audience data every Friday from 6 November. Subscribers get reach, minutes, page views and visits by device with week-on-week change; monthly data stays the official currency for rankings.
KEY TAKEAWAYS
What arrives on Friday
Ipsos iris will start releasing weekly audience data for publisher websites and apps from Friday 6 November, giving agency and publisher subscribers a more frequent view than its monthly reports.[1]
The weekly dashboard is a cut-down version of the monthly report. It covers audience numbers and reach, total minutes spent online, and browser page views and visits on smartphones, PCs and laptops, and tablets, alongside week-on-week percentage changes. It will be released by 12pm every Friday, covering the previous Monday to Sunday, and the weekly reports include data from July 2026 onwards.[1]
Ipsos will also publish weekly insights publicly for significant news, sporting and current events. The monthly data will remain the official currency for audience rankings and media reporting.[1]
Why weekly
"This will enable faster identification of content trends, short-term spikes, event and breaking news impact, seasonal patterns and will support timely comparability of audience shifts and more responsive content programming," said Heather White, Ipsos's director of digital measurement.[1]
IAB Australia chief executive Gai Le Roy said: "We welcome the introduction of weekly Ipsos iris data as a valuable addition to the IAB Australia-endorsed digital audience currency." She said the IAB's recent Future of Measurement review "reaffirmed the importance of sustainable, independent digital audience data".[1]
The baseline
Ipsos iris combines a passive panel of 8,000 devices with tagging by media owners. Its September data counted 21.2 million Australians aged 18 and over online, spending an average of 5.23 hours a day, and 20.2 million of them used a news website or app. From July 2026 the measure covers only people aged 18 and over, so comparisons with earlier months are not valid.[2]
September's monthly rankings were the ones in which news.com.au overtook ABC News as Australia's most-read news site.
SOURCES & CITATIONS
FREQUENTLY ASKED QUESTIONS
When does weekly Ipsos iris data start?
Does weekly data replace the monthly ranking?
How many Australians were online in September?
James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.
