TLDR
Regional out-of-home company Bishopp Outdoor Advertising has bought JAM Outdoor, a family-owned Bundaberg billboard business, adding more than 450 advertising sites to its roadside network. Bishopp says agencies can now plan and buy regional roadside and airport campaigns through one provider.
KEY TAKEAWAYS
The deal
Bishopp Outdoor Advertising has acquired JAM Outdoor, adding more than 450 advertising sites to its roadside network. Bishopp says bringing JAM's sites into its network gives brands a broader choice of locations for regional campaigns, or for extending national activity beyond the capital cities. The deal follows Bishopp's recent expansion across Victoria and New South Wales, including the addition of Avalon Airport.[1] No price was disclosed.
JAM Outdoor is based in Bundaberg and describes itself as one of the largest outdoor media companies in regional Queensland. It was founded by Brice Palm more than 30 years ago and is now directed by his daughter and son, Anita and Mitchell Palm.[2]
One regional buy
"Advertisers need to be able to approach regional Australia with a clear strategy," said Dominic Lis, Bishopp's sales director. "Bringing JAM Outdoor into our network gives agencies and advertisers more choice through one provider. They can plan and buy roadside and airport campaigns with a single regional partner, making it easier to coordinate activity across markets and connect their local, regional and national objectives."[1]
Who Bishopp is
Bishopp started in 1993 as a family business on a farm outside Maryborough, Queensland. It says it now has more than 3,000 advertising opportunities, including 31 passenger terminals, across Queensland, New South Wales, Western Australia, Tasmania and New Zealand, and more than 95 staff.[3]
The company launched 126 new sites in 2024, 14 of them roadside digital. "We launched more than two new sites every week in 2024," chief executive Brad Bishopp said at the time.[4]
State governments are also reshaping regional and roadside inventory: South Australia is tendering 40 billboard sites on its rail and road land.
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James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.
