Google's AI answers cost publishers 40% of their clicks, trial finds
Digital Content Next ran the first controlled test of AI Overviews and found a 40% fall in click-through. Google's reply is a payment scheme with a rate it will not disclose.
Publishers, broadcasters, streaming and the audience and revenue models behind them.
Ipsos iris put September 2026 reach at 10.99 million versus 10.97 million, with average time at 29 minutes against 39 minutes and no year-on-year comparisons after a July methodology change.
Digital Content Next ran the first controlled test of AI Overviews and found a 40% fall in click-through. Google's reply is a payment scheme with a rate it will not disclose.
Simon Robinson arrives from Reuters with 46 screen jobs already gone. His first answer on job security, and what it means for the producers who depend on ABC commissions.
At Barangaroo, Nine made buying Australian media a moral argument. The numbers underneath it, and how they stack against Amazon's 5.5 million and a TV market growing 0.4%.
Prime Video's monthly ad-supported reach, its new formats, and where it sits against a free-to-air market Madison and Wall says will grow 0.4% next year.
The ABC is eliminating 46 production roles across its screen division, affecting camera crew, technicians, make-up artists, wardrobe staff and post-production workers. The redundancies touch facilities in Sydney at Ultimo and Artarmon, and in Melbourne at Southbank.
On 18 June 2026, Google published a public policy post announcing it would pay websites whose content contributes to the "freshness and factuality" of its generative AI responses.
Roxy Jacenko announced on 13 September 2026 that she had quit Australia permanently, selling her furniture, her Range Rover and her custom number plates to close out a life she had built from scratch at 24. The number plates alone cleared $309,000 at auction.