Westpac says it won't appoint a lead creative agency after BMF split
Six months on, the bank is hiring agencies job by job, with The Tuesday Club behind its last two campaigns. It says Droga5 is not on its panel.
Australia
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Google brings AI Mode ads to Australia as its Search growth slows
Australia is one of 10 countries in the first rollout outside the US, as Alphabet's Search revenue grew 12%, its slowest this year.
OMD to defend NSW Government's $80m media account as tender opens
Every state agency must buy media through the contract, which OMD won in 2022 by replacing five agencies. Stage one closes on 27 November.
TikTok has labelled 3 billion videos as AI and asks brands to trust it
Its new Brand Safety Center comes with a plea from its brand safety chief to advertisers: 'hold us accountable'.
Seven, Nine and Ten nearly built an Australian Hulu, says Ten boss
Beverley McGarvey says the networks walked away from one shared streaming service years before Netflix launched here. A 2011 report had Freeview close to launching it.
Anthropic spent US$147m on ads last year while keeping Claude ad-free
The Claude maker's IPO prospectus shows ad spending up from US$33 million in 2024, as OpenAI builds an ad business inside ChatGPT.
Australians say AI ads have duped them, and most don't trust them
Only a third feel sure they can tell a real product photo from an AI one, the lowest of three countries in a survey commissioned by UserTesting's owner.
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