Media

Val Morgan and EVT sell brand deals as Moonlight Cinema returns

The outdoor cinema opens in Sydney on 25 November and in four more capitals by 4 December, with naming rights, menu deals and on-screen spots for sale.

3 min read
Dry-brush illustration of empty deck chairs in a park facing a full moon that shines like a projector
Illustration: Prompt the Market
James Dore
By James Dore · 2026-10-22

TLDR

Moonlight Cinema returns to parklands in Sydney, Melbourne, Brisbane, Perth and Adelaide from 25 November, and Val Morgan Cinema and EVT are selling new brand partnerships across the season.

KEY TAKEAWAYS

01Sydney opens first on 25 November at Centennial Parklands; Melbourne runs longest, to 11 April.
02Val Morgan Cinema, EVT and Event Cinemas are selling partnerships in all five cities.
03Brand options include on-screen creative, themed programming, naming rights on ticketed experiences and menu integration.
04Gates open 90 minutes before every film.
05EVT will promote the season on Event Cinemas screens, Cinebuzz, paid digital, radio, PR and influencers.

Dates and venues

Moonlight Cinema is back for summer in five parklands. Sydney opens first, at the Belvedere Amphitheatre in Centennial Parklands, from 25 November to 28 March. Adelaide's Botanic Park follows from 26 November to 14 February, then Melbourne's Royal Botanic Gardens from 2 December to 11 April, Perth's Kings Park and Botanic Garden from 3 December to 28 March, and Brisbane's Roma Street Parklands from 4 December to 14 February.[1] Val Morgan lists the season as the 2026-27 Moonlight Cinema season.[2]

The programme mixes new releases, including The Hunger Games: Sunrise on the Reaping, Verity and Sense and Sensibility, with seasonal titles such as Home Alone, The Holiday, Notting Hill and Elf.[1]

What brands can buy

Val Morgan Cinema, EVT and Event Cinemas are selling partnerships across all five cities. The options cover digital touchpoints, on-screen creative, themed programming, naming rights on ticketed experiences, menu integration and activations on site. Gates open 90 minutes before every film, which is the pitch: a long evening with the same audience. EVT will promote the season on Event Cinemas screens, through its Cinebuzz members and with paid digital, radio, PR and influencers.[1]

"Moonlight Cinema gives brands something hard to find: a relaxed, engaged audience for a full evening," said Clare Whiteman, general manager of group partnerships at EVT. Paul MacGregor, strategy and marketing director at Val Morgan, said: "Moonlight has earned its place as the most iconic Australian summer experience."[1]

The season follows a strong year indoors: Val Morgan said this week that Australian cinemas had passed $1 billion at the box office in 2026.

FREQUENTLY ASKED QUESTIONS

When does Moonlight Cinema open in 2026?
Sydney opens on 25 November, Adelaide on 26 November, Melbourne on 2 December, Perth on 3 December and Brisbane on 4 December.
Who sells Moonlight Cinema sponsorships?
Val Morgan Cinema, with EVT and Event Cinemas.
James Dore

James Dore

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.

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