TLDR
Employment Hero launched a Richard Marx-themed hiring campaign across Australia, New Zealand and Canada this week, running to mid-December. The ad doubles as a product demo, showing that employers can shortlist candidates before posting a job. Hero Collective, the company's in-house team, produced it alongside Crater Global and Sure Studios.
KEY TAKEAWAYS
The ad and what it shows
Employment Hero has launched a campaign built around Richard Marx's 1989 hit 'Right Here Waiting', reframed as a hiring pitch. The 30-second film features a purple-rabbit mascot wielding a leaf blower, blasting wind through the hair of candidates who have already arrived on the platform. The visual gag carries a specific product claim.[1]
Employers using the platform can explore talent shortlists before they have even posted a job ad. [1] Employment Hero says its artificial intelligence recruitment agent sources candidates, runs first-round screening and delivers a shortlist, with work history verified against live HR and payroll records rather than self-reported CVs. [1]
Tasman Page, Employment Hero's global marketing director, said finding the right people is consistently the hardest part of running a business. Page said the campaign aimed to cut through category fatigue with an honest, playful reality check for owners who already wear every hat without losing weeks to cumbersome job boards.
The media plan covers connected TV, broadcast video on demand (BVOD), large-format outdoor, commercial and sports radio, digital audio, and paid social. It runs across Australia, New Zealand and Canada through to mid-December 2026.
Taking on job boards
Employment Hero says more than 350,000 businesses use it. [4]
Hero Collective, Employment Hero's in-house creative team, produced the campaign alongside Crater Global and Sure Studios, with Harrison Woodhead directing. Hero Collective works across campaign key visuals, paid ads, social and events, according to a current Employment Hero job listing. [3]
SOURCES & CITATIONS
James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.
