Australia

182 stories
Advertising

Google Ads Customer Match now accepts raw IP addresses

Google Ads Customer Match, the product that lets advertisers upload first-party customer data to build audiences across Search, Shopping, Gmail, YouTube and Display, now accepts two new identifier types: a raw internet protocol (IP) address and a user interaction timestamp.

a month ago5 min read
Research

B2B marketers say growth now hinges on younger buyers

LinkedIn commissioned research firm Censuswide to survey 18,050 professionals and 6,196 marketers across 12 markets, including Australia, in July 2026. The headline figure: 89% of B2B marketers say future growth depends on their ability to influence Gen Z and Millennial decision-makers.

a month ago5 min read
Advertising

YouTube opens personalised alcohol ads in Australia from 30 October

Google announced on 3 September 2026 that it will update its personalised advertising policy for YouTube inventory. "Starting on October 30, 2026, we're updating our personalized advertising policy for YouTube inventory to allow for alcohol where locally permitted," the Google Ads policy team said.

a month ago4 min read
AI

Adobe puts Photoshop and Acrobat inside Gemini and Claude

Adobe dropped two integrations at once on 24 September 2026. The first is "Adobe in Gemini", which lets anyone with a Gemini account call on Photoshop, Lightroom, Express and Firefly tools without leaving the chat window.

a month ago5 min read
Subscribe, it's free