Ad markets, creative, media buying and the technology that moves the money.
Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.
Marketforce, founded in 1974 and a fixture of Perth's advertising industry for 52 years, is being folded into Omnicom's broader Oceania structure, with its creative work transferring to 303 MullenLowe and its media business moving to OMD. The Marketforce brand is retired as a standalone operation.
Canva users can take a design they have already built, open the Ads by Livewire app inside the editor, pick a format, set a geography and audience, enter a budget, and push the campaign into games. Campaigns are reviewed within 24 hours and go live within 24 to 48 hours of submission.
Coca-Cola launched a formal global media review on 4 June 2026, timed to the five-year renewal cycle of its OpenX partnership with WPP. On paper, the review covered most of the company's top markets and put billions in media spend up for contest. In practice, it was over before it produced a winner.
Omnicom Group plans to eliminate 15,000 positions by the end of 2026 as it absorbs Interpublic Group, the $13.5 billion acquisition that closed on 26 November 2025 and made Omnicom the world's largest marketing holding company.
M+C Saatchi Group confirmed on 9 September 2026 that the management buyout of its Australia and New Zealand advertising agency would not proceed.
On 9 September 2026, US sports-prediction exchange Novig released its first national brand campaign, titled 'Just Sports', starring Sydney Sweeney as a strategic partner and equity holder. The campaign imagery shows Sweeney covered in footballs and sports equipment. The full commercial is below.
Perth-based independent Dilate has been appointed media specialist partner for P&N Group, the customer-owned banking organisation behind P&N Bank in Western Australia and BCU Bank in New South Wales and Queensland.
