Adobe

2 stories

Marketing

Adobe makes the Australian Open its first tennis sponsorship

Tennis Australia will use the software maker's CX Enterprise platform to steer fans at Melbourne Park to matches and food, and to tailor its campaigns overseas. Neither side disclosed the deal's value or length.

10 hours ago4 min read

Adobe puts Photoshop and Acrobat inside Gemini and Claude

Adobe dropped two integrations at once on 24 September 2026. The first is "Adobe in Gemini", which lets anyone with a Gemini account call on Photoshop, Lightroom, Express and Firefly tools without leaving the chat window.

16 days ago5 min read