AI halves buying time for half of Australians, WPP Media survey finds
AI also put brands in front of 61% of the 2,500 people surveyed that they had never considered, WPP Media found.
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WPP's Australian agency revenue fell 24% as fees to London rose 45%
Media revenue barely moved. The drop came from creative agencies after VML lost Defence and Ogilvy lost Suncorp, while London's charge climbed to 10.7% of revenue.