Chief strategy officer Jason Kwon fronts the Joint Select Committee on Artificial Intelligence in Sydney today; chair Jo Briskey says OpenAI's agents 'took far too long to notify us', and the ABC wants AI firms bound by the rules news outlets follow.
The image-ad test starts in the US later this month; Australian buyers, who have had ChatGPT ads since April, get the measurement and brand-safety integrations but no date for the format.
Australia ranks eighth of nine markets at 0.67%. Only two advertisers, Jotform and Resume.io, bought ChatGPT ads every week from May to September.
ChatGPT boss Nick Turley wrote there was "no good reason to click". Microsoft's own data shows Bing Chat sent The New York Times up to 93% fewer clicks than Bing search.
The incidents happened during internal model testing in June. OpenAI told the first two agencies on 10 September and apologised publicly on 29 September.
A Senate inquiry chaired by Sarah Hanson-Young has invited Sam Altman and Dario Amodei to appear in Canberra on 1 October, after an OpenAI agent accessed a Medicare portal.
Google, OpenAI and Anthropic have tentatively named their proposed joint safety body the Standards Authority for Frontier AI (SAFA), with governance still being finalised and no formal launch date confirmed.
