Google Ads gives Performance Max channel spend controls
From February 2027, Search campaigns with the Display Network on lose the current allocation unless advertisers set Display to Low at 50%.
Google Ads
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Google Ads Customer Match now accepts raw IP addresses
Google Ads Customer Match, the product that lets advertisers upload first-party customer data to build audiences across Search, Shopping, Gmail, YouTube and Display, now accepts two new identifier types: a raw internet protocol (IP) address and a user interaction timestamp.