Campaigns, leadership moves and results from the companies spending the money.
Magnum owns the ice cream label and has not responded; Cohen said it was using Australian goodwill to grow ANZ sales while silencing the brand, and a petition has topped 200,000 signatures.
Ask Australians to name their favourite advertising tagline of all time and the answer skews old. Nike's 'Just Do It', first used during a 1988 campaign, ranked first in Cubery's spontaneous recall survey of a nationally representative Australian sample.
On 30 April 2026, Woolworths Group CEO Amanda Bardwell made a straightforward commitment.
Bunnings first for an eleventh straight quarter; Aldi and Kmart unchanged behind it; Toyota up two to sixth; Big W down two to eighth. Roy Morgan Risk Monitor, 12 months to June 2026.
Optus most distrusted for a second quarter, ahead of Facebook/Meta, Temu, Woolworths and Coles. Telstra up two to sixth. Qantas improves three places to tenth. OpenAI now 16th most distrusted.
Nine in ten Australian grocery shoppers have bought a product because it was on promotion, and 91% say they would switch brands outright for a better offer. Put those two figures side by side and you have a fairly clear picture of what brands are working against.
