News Australia exec says AI agents may handle half of ad spend
Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.
AgenticAdvertising.org
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Paul Oyama put the forecast at 50% or more globally by late 2028; AgenticAdvertising.org formed a local chapter on 21 October 2026.