Account wins, restructures, new shops and the people running them.
Omnicom won North America, Dentsu held Japan and South Korea, and EssenceMediacom’s OpenX unit continues locally, with rollout from 1 December.
Coca-Cola launched a formal global media review on 4 June 2026, timed to the five-year renewal cycle of its OpenX partnership with WPP. On paper, the review covered most of the company's top markets and put billions in media spend up for contest. In practice, it was over before it produced a winner.
Omnicom Group plans to eliminate 15,000 positions by the end of 2026 as it absorbs Interpublic Group, the $13.5 billion acquisition that closed on 26 November 2025 and made Omnicom the world's largest marketing holding company.
M+C Saatchi Group confirmed on 9 September 2026 that the management buyout of its Australia and New Zealand advertising agency would not proceed.
Perth-based independent Dilate has been appointed media specialist partner for P&N Group, the customer-owned banking organisation behind P&N Bank in Western Australia and BCU Bank in New South Wales and Queensland.
August's new business results landed with a pattern worth paying attention to. Every media account that moved in August went to an independent agency, and no holding-group media shop appears anywhere on the winner's list.
Ten agencies, assessed 26 August 2026 on search depth, AI SEO capability, public evidence and client fit. Bushnote first, Clearwater second, StudioHawk third.
Top ten of 250 assessed agencies across 25 countries. Bushnote (Sydney) first, iPullRank (New York) second, Omniscient Digital (Austin) third.
