Ali Jones: promoted to managing director of PHD Sydney from group business director, where she oversaw clients including Pepsi, Reckitt, 2K, Zurich and Merlin. She has been at PHD for more than five years and in the industry for 17. Pia Coyle, Sydney managing director for nearly four years, moves into a national role as chief investment transformation officer; she previously held senior roles at Avenue C, Ikon Communications and UM. Both changes are effective immediately, with a transition period. PHD Australia chief executive Laura Nice said the appointments "are about carrying that forward". Reported 22/10/2026.
Sources: Campaign Brief, B&T. Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our corrections desk.







