Moves

Google promotes Oates and Boekestein in APAC agency restructure

Mel Silva announced the changes, with Oates to run local commercial strategy and partner initiatives later in October and Boekestein based in Singapore.

1 min read

Caroline Oates and Aaron Boekestein: Oates appointed director of the Agency and Partners Team, Google Australia and New Zealand, leading commercial strategy and joint initiatives with media agency, technology and creative partners; she has led YouTube advertising and programmatic sales for AuNZ for the past nine years and has been at Google for 14 years, and starts later in October. Boekestein moved in early October to managing director, Agency & 3rd Party Ecosystems, APAC, based in Singapore, leading Google's newly unified regional agency and partner organisation; he previously led Google's AuNZ Ads Partnerships team. "We are immensely proud to see our local leaders step up into new roles across AuNZ and APAC," said Mel Silva, managing director and vice president, Google Australia and New Zealand. Reported 14/10/2026.

Source: Mediaweek. Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our corrections desk.

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