Di Everett, Katreena Tyson, James Peereboom and Pat Crowley: named to a new Commonwealth Bank marketing leadership model that replaces the previous model led by chief marketing officer Jo Boundy. Everett becomes CMO, Brand & Olympics, covering CBA's brand and partnerships including Football Australia and the Olympic and Paralympic Games; she has spent seven years at CBA after Unilever, Coca-Cola and Optus. Tyson becomes CMO, Business & Institutional Banking, after eight years at CBA and earlier roles at ANZ and UBS. Peereboom becomes CMO, Retail Banking; he has 15 years at CBA and earlier worked at St.George and Westpac. Crowley becomes managing director of CBAgency, the bank's expanded in-house agency covering creative, media, campaign planning, content and social; his earlier agency roles include Ikon, Essence and WPP Media. All four report to Monique Macleod, group executive marketing and corporate affairs. "Our new model puts senior marketing leadership closer to our business and customers," said Macleod. Start dates not disclosed. Reported 15/10/2026.
Source: B&T. Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our corrections desk.
