Moves

Carmela Soares leaves Meta for Apparent as head of social and content

Carmela Soares to head of social, content and creative systems at Apparent, from Meta's Creative Shop.

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Carmela Soares: appointed head of social, content and creative systems at Apparent, the independent full-service agency. Joins from Meta, where she was head of Creative Shop; earlier roles at Clemenger BBDO, Special Australia and M+C Saatchi Group. Start date not disclosed. Announced by Suzy Smiley, managing director, Apparent. Reported 07/10/2026.

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