66% of 18 to 29-year-olds view AI in ad creation negatively, against 51% of 30 to 44s, 38% of 45 to 59s and 46% of over-60s. 73% of Gen Z call AI-made people or voices in ads unacceptable.
Bunnings first for an eleventh straight quarter; Aldi and Kmart unchanged behind it; Toyota up two to sixth; Big W down two to eighth. Roy Morgan Risk Monitor, 12 months to June 2026.
Optus most distrusted for a second quarter, ahead of Facebook/Meta, Temu, Woolworths and Coles. Telstra up two to sixth. Qantas improves three places to tenth. OpenAI now 16th most distrusted.
