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# WPP Media keeps Coca-Cola media account in Australia and NZ
- URL: https://www.promptthemarket.com/wpp-media-keeps-coca-cola-australia-nz/
- Published: 2026-10-23T03:30:00.000Z
- Updated: 2026-10-23T03:29:59.000Z
- Description: Omnicom won North America, Dentsu held Japan and South Korea, and EssenceMediacom’s OpenX unit continues locally, with rollout from 1 December.
- Author: Editor News
- Tags: Agencies, Australia, WPP Open X, #author-james-dore

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

By **James Dore** · 2026-10-22

TLDR

WPP Media Australia & NZ has kept Coca-Cola's media account after the company's global review, with the OpenX unit inside EssenceMediacom continuing to run it. Omnicom won North America; Dentsu keeps Japan and South Korea.

KEY TAKEAWAYS

01WPP Media Australia & NZ retained Coca-Cola's media account in Australia and New Zealand.

02The OpenX unit inside EssenceMediacom continues to service the account locally.

03Omnicom won North America, an account Digiday estimated at US$700m to US$800m.

04WPP keeps global media outside North America, Japan and South Korea; Dentsu keeps Japan and South Korea.

05The new structure is introduced in phases from 1 December.

## Australia and New Zealand stay with WPP

WPP Media Australia & NZ has kept Coca-Cola's media account in Australia and New Zealand after The Coca-Cola Company's global review. The bespoke OpenX unit inside EssenceMediacom will continue to service the account locally.[\[1\]](https://www.bandt.com.au/wpp-media-australia-nz-retains-coca-cola-amid-global-reshuffle/?ref=promptthemarket.com)

WPP has held Coca-Cola's global account since late 2021 and keeps the global partnership, reportedly worth $7.5 billion, through its WPP Open X model.[\[1\]](https://www.bandt.com.au/wpp-media-australia-nz-retains-coca-cola-amid-global-reshuffle/?ref=promptthemarket.com) WPP Open X keeps global media in every market except North America, Japan and South Korea, and the new structure will be introduced in phases from 1 December.[\[2\]](https://campaignbrief.com/wpp-media-retains-coca-cola-media-in-australia-and-new-zealand-following-global-review/?ref=promptthemarket.com)

## Omnicom takes North America

Omnicom will be Coca-Cola's media partner in North America, working with WPP StudioX, while Dentsu keeps Japan and South Korea.[\[2\]](https://campaignbrief.com/wpp-media-retains-coca-cola-media-in-australia-and-new-zealand-following-global-review/?ref=promptthemarket.com) Omnicom's North American remit covers media, data, customer relationship management, loyalty and creators.[\[3\]](https://www.mediaweek.com.au/agency-marketing/coca-cola-retains-wpp-appoints-omnicom-in-north-america?ref=promptthemarket.com)

Digiday estimated the US and Canada account at US$700 million to US$800 million and reported that WPP did not pitch for North America, concentrating on keeping the global business. The win came about seven weeks after Omnicom lost PepsiCo's account to Publicis.[\[4\]](https://digiday.com/media-buying/omnicom-lands-coca-colas-north-american-media-business/?ref=promptthemarket.com) Omnicom chief executive John Wren told investors: "Any business we win from Coke would be incremental to our existing revenue and our existing relationship."[\[4\]](https://digiday.com/media-buying/omnicom-lands-coca-colas-north-american-media-business/?ref=promptthemarket.com)

## What Coca-Cola said

Manolo Arroyo, Coca-Cola's executive vice president and chief marketing and customer commercial officer, said: "We began this process with a clear objective: ensure we have the right partners, capabilities and operating model." He added that "WPP delivered a stellar performance during the reviews".[\[2\]](https://campaignbrief.com/wpp-media-retains-coca-cola-media-in-australia-and-new-zealand-following-global-review/?ref=promptthemarket.com)

None of the reports gave a value for the Australian business.

Related coverage

- [WPP keeps Coca-Cola global media account after 2026 review](https://www.promptthemarket.com/wpp-keeps-coca-cola-global-media-account-after-2026-review/)
- [Publicis wins PepsiCo's $1.7bn media account, quits Coke pitch](https://www.promptthemarket.com/publicis-wins-pepsico-s-1-7bn-media-account-quits-coke-pitch/)
- [DoorDash names WPP Media global agency across 40 markets](https://www.promptthemarket.com/doordash-names-wpp-media-global-agency-across-40-markets/)
- [Wavemaker takes Insignia's MLC media account from Kaimera](https://www.promptthemarket.com/wavemaker-takes-insignias-mlc-media-account-from-kaimera/)

SOURCES & CITATIONS

1. [B&T, WPP Media Australia & NZ retains Coca-Cola amid global reshuffle, 23 October 2026](https://www.bandt.com.au/wpp-media-australia-nz-retains-coca-cola-amid-global-reshuffle/?ref=promptthemarket.com)
2. [Campaign Brief, WPP Media retains Coca-Cola media in Australia and New Zealand following global review, 23 October 2026](https://campaignbrief.com/wpp-media-retains-coca-cola-media-in-australia-and-new-zealand-following-global-review/?ref=promptthemarket.com)
3. [Mediaweek, Coca-Cola retains WPP, appoints Omnicom in North America, 22 October 2026](https://www.mediaweek.com.au/agency-marketing/coca-cola-retains-wpp-appoints-omnicom-in-north-america?ref=promptthemarket.com)
4. [Digiday, Omnicom lands Coca-Cola's North American media business, 22 October 2026](https://digiday.com/media-buying/omnicom-lands-coca-colas-north-american-media-business/?ref=promptthemarket.com)

FREQUENTLY ASKED QUESTIONS

Who handles Coca-Cola's media in Australia?

WPP Media Australia & NZ, through the OpenX unit inside EssenceMediacom, which kept the account after Coca-Cola's global review.

Who won Coca-Cola's North American media?

Omnicom, working with WPP StudioX. Its remit covers media, data, CRM, loyalty and creators.

How big is the North American account?

Digiday estimated it at US$700 million to US$800 million.

When do the changes take effect?

The new structure is being introduced in phases from 1 December 2026.

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

[James Dore](https://www.promptthemarket.com/james-dore/)

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.