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# Treasury Wines names Kristy Keyte marketing and innovation chief
- URL: https://www.promptthemarket.com/treasury-wines-names-kristy-keyte-marketing-and-innovation-chief/
- Published: 2026-10-15T20:45:00.000Z
- Updated: 2026-10-15T20:46:23.000Z
- Description: Keyte has led Penfolds marketing for about eight years and takes responsibility for a portfolio being refocused on 30 priority labels after more than 40 brands were slated for divestment.
- Author: Editor News
- Tags: Moves, #noindex, #by Prompt the Market

Kristy Keyte: promoted to chief marketing and innovation officer at Treasury Wine Estates, with an expanded remit covering growth and long-term value across the company's brand portfolio, which is being refocused on 30 priority labels after more than 40 brands were slated for divestment. Has led marketing for Penfolds for about eight years and has been at Treasury Wine Estates for almost 15 years. Adele Felsch will report to her. "Kristy brings deep expertise in brand strategy, commercial growth and marketing transformation," said a Treasury Wine Estates spokesperson. Start date not disclosed. Reported 15/10/2026.

Source: [Mumbrella](https://mumbrella.com.au/treasury-wine-estates-promotes-penfolds-kristy-keyte-to-cmo-941073?ref=promptthemarket.com). Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our [corrections desk](https://www.promptthemarket.com/corrections-policy/).