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# TorchMedia puts 26 screens on Sydney's Inner West light rail
- URL: https://www.promptthemarket.com/torchmedia-switches-on-26-screens-across-sydney-s-inner-west-line/
- Published: 2026-09-26T04:00:00.000Z
- Updated: 2026-09-26T03:59:59.000Z
- Description: TorchMedia switched on 26 digital screens across 17 stops on Sydney's L1 Inner West Light Rail line, running from Central to Dulwich Hill, with the rollout beginning in July 2026.
- Author: Editor News
- Tags: Advertising, Media, #author-xaviery-malinao

By **Xaviery Malinao** · 2026-09-24

TLDR

TorchMedia has activated 26 digital screens at 17 stops on Sydney's L1 Inner West Light Rail line, backed by Transport for NSW Opal data showing over 8 million trips in 2025\. The launch arrived one day after IVE Group agreed to acquire Motio's 1,300-screen place-based network, marking a week of rapid consolidation in Sydney's digital out-of-home advertising inventory.

KEY TAKEAWAYS

01Twenty-six screens are now live at 17 stops on the L1 Inner West Light Rail line, rolling out from July 2026.

02The L1 line carried over 8 million passenger trips in 2025, per Transport for NSW Open Data.

03Launch advertisers include investing platform Stake, Western Sydney University and gift card provider Giftzzy.

04TorchMedia has held Sydney Light Rail advertising rights since 2015, covering 76 vehicles across two lines.

05IVE Group's binding agreement to acquire Motio's 1,300-screen place-based network was announced on 21 September 2026.

## Twenty-six screens, 17 stops, one measurable audience

TorchMedia switched on 26 digital screens across 17 stops on Sydney's L1 Inner West Light Rail line, running from Central to Dulwich Hill, with the rollout beginning in July 2026.\[1\] TorchMedia has held advertising rights on the Sydney Light Rail network since 2015, managing interior, exterior and full-wrap formats across 76 vehicles on the CBD South East and Inner West lines.\[1\]

The audience case behind the new screens rests on existing government data. The L1 line recorded over 8 million passenger trips in 2025, according to Transport for NSW Open Data, with the Opal tap-on/tap-off system giving buyers a verified count rather than a modelled estimate.\[2\] Transport for NSW's 2024-25 Annual Report logged a 92% customer satisfaction rating for Sydney Light Rail services, a dwell-quality figure agencies typically have to argue from proxies.\[4\]

## What the buyers said

Aaron Morton, Head of Sales at TorchMedia, pointed to the demographic profile of the corridor as the commercial argument. "Sydney's Inner West is known for its affluent audiences, diverse communities and rich culture," Morton said. "The ability to specifically target these valuable audiences is a win for advertisers. Combined with Parramatta Light Rail and the Sydney Metro, TorchMedia's premium transport portfolio now provides both high-impact broadcast formats and localised hyper-targeted messaging across some of Greater Sydney's highest growth corridors."\[1\]

Launch partners on the network are investing platform Stake, Western Sydney University and gift card provider Giftzzy.\[1\] Cameron Roberts, Director at Fourteen10, placed the Stake campaign. "We're always looking for incremental reach opportunities, and the Inner West Light Rail is going to service a lot of ambitious Australian's looking to build their wealth with Stake," Roberts said.\[1\]

Fiona Verghese, Head of Brand and Marketing Australia and New Zealand at EPay Australia, said early placement on a new format was the draw for Giftzzy. "We are excited to bring Giftzzy Card to Australia, offering consumers a smarter, more versatile gifting solution for every occasion," Verghese said. "As one of the first brands to join this new network, we see it as a fantastic opportunity to introduce Giftzzy Card to local Sydney communities in a fresh, engaging, and highly visible way."\[1\]

## The week it landed in

One day before TorchMedia's announcement, on 21 September 2026, IVE Group entered into a binding Scheme Implementation Deed to acquire 100% of Motio Limited and its network of over 1,300 owned screens across healthcare, cafe, venue and other place-based environments.\[3\] That deal marks IVE's first move into owned screen inventory.

The IVE Group and Motio binding Scheme Implementation Deed was announced on 21 September 2026, one day before TorchMedia's Inner West launch, putting two significant digital out-of-home (DOOH, meaning advertiser-bought screens in public spaces) inventory events inside a single week.\[3\] Sydney's place-based DOOH market now has both a newly consolidated national-scale player and a transport-specific network backed by government trip data, active at the same time.

TorchMedia's 26-screen addition is modest against Motio's 1,300-plus, but the Opal data underpinning it gives the L1 inventory something that venue screens rarely carry: a verifiable passenger count from an independent government source, dated 2025.\[2\]

SOURCES & CITATIONS

1. [TorchMedia switches on Sydney Inner West Light Rail digital network](https://torchmedia.com.au/torchmedia-switches-on-sydney-inner-west-light-rail-digital/?ref=promptthemarket.com)
2. [Transport for NSW Open Data, Public Transport Trips](https://opendata.transport.nsw.gov.au/data/dataset/?groups=public-transport-trips&q=all+trips&ref=promptthemarket.com)
3. [Motio investor announcements, Scheme Implementation Deed with IVE Group](https://www.motio.com.au/investor/announcements/?ref=promptthemarket.com)
4. [Transport for NSW Annual Report 2024-25, Volume 1](https://www.parliament.nsw.gov.au/tp/files/192058/Transport%20for%20NSW%20Annual%20Report%202024%E2%80%9325-Volume%201.pdf?ref=promptthemarket.com)

FREQUENTLY ASKED QUESTIONS

How many digital screens has TorchMedia installed on the Sydney Light Rail?

TorchMedia has installed 26 digital screens across 17 stops on the L1 Inner West Light Rail line, running from Central to Dulwich Hill, with the rollout beginning in July 2026.

Who are the launch advertisers on TorchMedia's Inner West Light Rail network?

The launch partners are investing platform Stake, Western Sydney University and gift card provider Giftzzy.

What audience data backs the new TorchMedia network?

Transport for NSW Open Data shows the L1 line recorded over 8 million passenger trips in 2025, measured via the Opal tap-on/tap-off system. Transport for NSW's 2024-25 Annual Report also recorded a 92% customer satisfaction rating for the service.

What is the IVE Group and Motio deal announced around the same time?

On 21 September 2026, IVE Group entered a binding Scheme Implementation Deed to acquire 100% of Motio Limited, which operates more than 1,300 owned screens across healthcare, cafe, venue and other place-based environments in Australia.

[Xaviery Malinao](https://www.promptthemarket.com/xaviery-malinao/)

Xaviery Malinao writes for Prompt the Market on how brands and agencies are adapting to answer engines, drawing on Bushnote's work with clients across search, AI search and content.