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# TBWA promotes Ricci Meldrum to chief of staff
- URL: https://www.promptthemarket.com/tbwa-ricci-meldrum-kiefer-casamore-promoted/
- Published: 2026-10-22T06:45:00.000Z
- Updated: 2026-10-22T06:44:59.000Z
- Description: Kiefer Casamore becomes Melbourne group managing director, with both executives reporting to CEO Kimberlee Wells, Campaign Brief reported on 22 October 2026.
- Author: Editor News
- Tags: Moves, #noindex, #by Prompt the Market

Ricci Meldrum: promoted to chief of staff at TBWA\\Australia, a national role coordinating the group's main strategic priorities across its agencies and executive teams, reporting to CEO Kimberlee Wells. She has more than 30 years in the industry, including two years as managing partner at BMF Melbourne and 15 years in executive and board roles at Clemenger BBDO Melbourne. Kiefer Casamore: named group managing director of TBWA\\Melbourne, also reporting to Wells. Casamore joined the group through Eleven in 2017 after returning from the UK and was promoted to executive general manager in 2024, overseeing earned creative output and leading Sustain, TBWA's global sustainability practice. Reported 22/10/2026.

Source: [Campaign Brief](https://campaignbrief.com/tbwaaustralia-promotes-ricci-meldrum-to-chief-of-staff-kiefer-casamore-named-group-managing-director-tbwamelbourne/?ref=promptthemarket.com). Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our [corrections desk](https://www.promptthemarket.com/corrections-policy/).