> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # South Australia wants billboard firms to fund screens the state keeps - URL: https://www.promptthemarket.com/south-australia-billboard-tender-2027/ - Published: 2026-11-01T19:30:00.000Z - Updated: 2026-11-01T19:29:59.000Z - Description: The state is tendering 40 rail and road billboard sites for nine years from March 2027, with operators guaranteeing it a revenue share and handing over the screens at the end. - Author: Editor News - Tags: Media, Out-of-home, South Australia, oOh!media, #author-james-dore ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) By **James Dore** ยท 2026-10-22 TLDR The South Australian Government is tendering 40 billboard sites on rail corridors, road reserves and other state land, and wants most of them digital. The winner will fund new screens, guarantee the state a minimum revenue share and hand the screens to the government when the contract ends, AdNews reports. KEY TAKEAWAYS 01South Australia's Department for Infrastructure and Transport is seeking one or more operators for 40 billboard sites with 53 faces. 02The contract starts in March 2027 and runs nine years, with a two-year extension option. 03Bidders forecast ad sales for each site, offer the state a share and guarantee at least 70% of it. 04Operators fund screen replacements, but the screens pass to the government at the end of the contract. 05Price is worth 45% of the evaluation, after an addendum dropped the 15% industry participation criterion. ## What is on offer South Australia's Department for Infrastructure and Transport (DIT) is looking for one or more out-of-home operators to run 40 billboard sites on rail corridors, road reserves and other state infrastructure, and wants most of them to be digital, AdNews reported from industry briefing slides.[\[1\]](https://www.adnews.com.au/news/south-australia-puts-40-billboard-sites-out-to-pitch?ref=promptthemarket.com) The portfolio has 53 display faces: 16 existing static sites with 24 faces, five existing digital sites, 12 large-format sites with 17 faces that are yet to be built, and seven digital portrait sites. The five digital sites, at Keswick, Lonsdale, Millswood, Oaklands Park and Port Adelaide, went live in 2018 and 2019\. The contract is due to start in March 2027 and run for nine years, including a year for approvals and construction, with a two-year extension option.[\[1\]](https://www.adnews.com.au/news/south-australia-puts-40-billboard-sites-out-to-pitch?ref=promptthemarket.com) ## The state keeps the screens DIT's stated aim is to "extract maximum revenue value for the State while ensuring transport safety". Bidders must forecast annual advertising sales for each site, offer DIT a percentage of them and guarantee a minimum payment of at least 70% of that share, paying whichever is greater. Operators fund screen replacements during the first nine years, but ownership passes to the government when the contract ends.[\[1\]](https://www.adnews.com.au/news/south-australia-puts-40-billboard-sites-out-to-pitch?ref=promptthemarket.com) Price carries 45% of the evaluation, methodology 25%, experience 15% and delivery risk and value 15%. A recent addendum dropped an industry participation plan that had been worth 15%. The winner must also commission structural reviews every two years, meet revised road safety rules on dwell times and brightness, and give free screen time for Reconciliation Week, NAIDOC Week and other First Nations events.[\[1\]](https://www.adnews.com.au/news/south-australia-puts-40-billboard-sites-out-to-pitch?ref=promptthemarket.com) ## The incumbent oOh!media won a South Australian Government tender for 40 large-format billboards across metropolitan Adelaide in 2017.[\[2\]](https://mumbrella.com.au/?p=452546&ref=promptthemarket.com) "This is the biggest single contract of large format billboards in Adelaide," oOh!'s Noel Cook said when it retained the contract.[\[3\]](https://campaignbrief.com/?p=155783&ref=promptthemarket.com) AdNews did not say whether the new tender covers the same sites. SOURCES & CITATIONS 1. [South Australia puts 40 billboard sites out to pitch, AdNews](https://www.adnews.com.au/news/south-australia-puts-40-billboard-sites-out-to-pitch?ref=promptthemarket.com) 2. [Ooh Media wins South Australian Government tender, Mumbrella](https://mumbrella.com.au/?p=452546&ref=promptthemarket.com) 3. [oOh!media wins tender for South Australian Government for 40 large format billboards, Campaign Brief](https://campaignbrief.com/?p=155783&ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS What is South Australia tendering? 40 billboard sites with 53 faces on rail corridors, road reserves and other state land, mostly digital. How long is the contract? Nine years from March 2027, including a year for approvals and construction, with a two-year extension option. Who owns the screens? Operators fund screen replacements, but ownership passes to the government when the contract ends. ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) [James Dore](https://www.promptthemarket.com/james-dore/) James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.