> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Melbourne's Pepperstone signs Fernando Alonso as its global ambassador - URL: https://www.promptthemarket.com/pepperstone-signs-alonso-as-global-ambassador-from-2027/ - Published: 2026-10-29T23:30:00.000Z - Updated: 2026-10-29T23:29:59.000Z - Description: The online trading company expands its Aston Martin Formula One deal, with Alonso wearing its helmet in Mexico City this weekend as it pushes into Latin America. - Author: Editor News - Tags: Brands, Pepperstone, Fernando Alonso, Formula One, Press releases, #author-james-dore ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) By **James Dore** ยท 2026-10-22 TLDR Pepperstone, the online trading company founded in Melbourne in 2010, has signed two-time Formula One world champion Fernando Alonso as a global ambassador from 2027\. It is an expansion of its sponsorship of the Aston Martin Aramco Formula One Team, and Alonso will wear a Pepperstone helmet at this weekend's Mexico City Grand Prix. KEY TAKEAWAYS 01Fernando Alonso becomes a Pepperstone global ambassador from 2027. 02Pepperstone has been the Aston Martin Aramco team's global trading partner since January 2025. 03Alonso races in a specially designed Pepperstone helmet at the Mexico City Grand Prix. 04Chief executive Tamas Szabo named Latin America as an important growth region. 05No fee or contract length was disclosed. ## The deal Pepperstone has signed Fernando Alonso as a global ambassador from 2027, extending and expanding its partnership with the Aston Martin Aramco Formula One Team. The two-time world champion will mark the deal by racing with a specially designed Pepperstone helmet at the Mexico City Grand Prix this weekend.[\[1\]](https://pepperstone.com/en-au/press/2026/october/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso-appointed-global-ambassador-from-2027?ref=promptthemarket.com) Pepperstone, founded in Melbourne in 2010, offers forex, CFDs, crypto and other asset classes and operates through regulated entities in Australia, the UK, Europe, the Middle East, Africa and Asia-Pacific.[\[3\]](https://mumbrella.com.au/fintech-firm-pepperstone-signs-fernando-alonso-as-global-ambassador-942833?ref=promptthemarket.com) It has been the team's global trading partner since January 2025, and its client hospitality already includes meet-and-greets with Alonso and teammate Lance Stroll.[\[2\]](https://pepperstone.com/en-au/about-us/sponsorships-awards/formula-1?ref=promptthemarket.com) Neither side disclosed a fee or the length of the extension.[\[1\]](https://pepperstone.com/en-au/press/2026/october/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso-appointed-global-ambassador-from-2027?ref=promptthemarket.com) Pepperstone's campaign film with the Aston Martin Aramco Formula One Team, from Pepperstone's YouTube channel. ## Why Mexico "Welcoming Fernando Alonso as our global ambassador is an exciting next chapter in our partnership with Aston Martin Aramco," said Tamas Szabo, Pepperstone's group chief executive. He said the company was "expanding our products, advancing our technology and growing our global presence", and that the partnership supports "strengthening our connection with audiences around the world, including in Latin America," which he called "an important growth region for Pepperstone."[\[1\]](https://pepperstone.com/en-au/press/2026/october/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso-appointed-global-ambassador-from-2027?ref=promptthemarket.com) Alonso tied the deal to the company's "Better Never Settles" line. "Experience teaches you that the smallest details can make the biggest difference," he said. "I'm excited to become a global ambassador for Pepperstone."[\[1\]](https://pepperstone.com/en-au/press/2026/october/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso-appointed-global-ambassador-from-2027?ref=promptthemarket.com) ## A driver, not just a logo The move takes Pepperstone from a team sponsor to a brand with a named driver, which gives it a face for campaigns and client events. The team announced the original partnership on its own YouTube channel. The team's original announcement of the Pepperstone deal, from the Aston Martin Aramco Formula One Team's YouTube channel. SOURCES & CITATIONS 1. [Pepperstone and Aston Martin Aramco extend and expand partnership, Pepperstone](https://pepperstone.com/en-au/press/2026/october/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso-appointed-global-ambassador-from-2027?ref=promptthemarket.com) 2. [Formula 1 partnership, Pepperstone](https://pepperstone.com/en-au/about-us/sponsorships-awards/formula-1?ref=promptthemarket.com) 3. [Fintech firm Pepperstone signs Fernando Alonso as global ambassador, Mumbrella](https://mumbrella.com.au/fintech-firm-pepperstone-signs-fernando-alonso-as-global-ambassador-942833?ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS When does Fernando Alonso become a Pepperstone ambassador? From 2027\. He races in a Pepperstone helmet at the Mexico City Grand Prix this weekend. Where is Pepperstone from? It was founded in Melbourne in 2010. How much is the deal worth? Neither Pepperstone nor the team disclosed financial terms. ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) [James Dore](https://www.promptthemarket.com/james-dore/) James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.