> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Omnicom folds Marketforce into Oceania amid 15,000 cuts - URL: https://www.promptthemarket.com/omnicom-folds-marketforce-into-oceania-amid-15-000-cuts/ - Published: 2026-09-15T08:00:00.000Z - Updated: 2026-09-24T15:11:50.000Z - Description: Marketforce, founded in 1974 and a fixture of Perth's advertising industry for 52 years, is being folded into Omnicom's broader Oceania structure, with its creative work transferring to 303 MullenLowe and its media business moving to OMD. The Marketforce brand is retired as a standalone operation. - Author: Editor News - Tags: Agencies, Advertising, #author-xaviery-malinao, #by Xaviery Malinao By **Xaviery Malinao** ยท 2026-09-15 TLDR Omnicom is dismantling Marketforce, Perth's 52-year-old full-service agency, folding creative into 303 MullenLowe and media into OMD as part of a post-IPG merger restructure targeting 15,000 global job cuts. Adam Marshall takes over as Omnicom Oceania WA CEO, replacing the standalone Marketforce leadership model. KEY TAKEAWAYS 01Marketforce's creative work moves to 303 MullenLowe and its media business to OMD under the restructure. 02Adam Marshall is appointed Omnicom Oceania WA CEO, ending Marketforce's standalone leadership structure. 03Omnicom is cutting roughly 15,000 roles globally, reducing its workforce from 120,000 to 105,000 by end 2026. 04The $13.5 billion IPG merger, completed 26 November 2025, is the direct driver of the consolidation. 05Marketforce, founded in 1974, becomes one of the most prominent state-based agency brands absorbed into a holding-company structure. ## Perth's oldest agency brand absorbed into the global machine Marketforce, founded in 1974 and a fixture of Perth's advertising industry for 52 years, is being folded into Omnicom's broader Oceania structure, with its creative work transferring to 303 MullenLowe and its media business moving to OMD. The Marketforce brand is retired as a standalone operation. Adam Marshall has been appointed Omnicom Oceania WA CEO to lead the consolidated West Australian operation. Marshall's appointment ends the dedicated Marketforce leadership model that had kept the agency running as a distinct Perth entity since Clemenger Group, an Omnicom affiliate, took a majority stake in 2014.\[1\] ## The merger arithmetic behind the decision Omnicom completed its $13.5 billion acquisition of Interpublic Group on 26 November 2025, creating the world's largest marketing services group and immediately triggering a workforce reduction that Omnicom CFO Phil Angelastro confirmed at the Goldman Sachs Communacopia conference on 10 September 2026.\[2\] Angelastro said Omnicom is on track to cut its workforce from roughly 120,000 at the close of 2025 to approximately 105,000 by December 2026.\[2\] That works out to about one in every eight employees gone within a year. The Marketforce announcement landed five days after Omnicom's other major structural move of the week: the retirement of Troy Ruhanen as CEO of Omnicom Advertising and his replacement by Andrew Robertson.\[3\] Robertson's said operating philosophy gives some context to what is happening in Perth. Robertson said: "Our plan is clear. Secure a disproportionate share of the world's most exciting creative and strategic minds, equip them, through Omni, with the industry's most advanced AI enabled tools and data, to deliver exceptional results for a client list that is the envy of our competitors."\[3\] Concentrating talent in fewer places means fewer distributed local brands carrying their own overhead. ## What it means for state-based agency brands Marketforce Express Pty Ltd and Marketforce Pty Ltd both appear on the Australian Competition and Consumer Commission (ACCC)'s public register of Omnicom's Australian subsidiaries, confirmed as of 13 May 2025, a register that now documents entities being absorbed rather than maintained as independent operations.\[1\] Omnicom's reasoning on Marketforce is simple: a state-based brand with its own management layer, office and identity costs money to keep distinct, and post-merger synergy targets make that cost harder to justify. WA clients whose work sat inside Marketforce will now be served by the 303 MullenLowe and OMD networks, both operating under Marshall's consolidated Oceania leadership. Omnicom has not disclosed the exact number of Marketforce roles affected or confirmed which specific client accounts transfer, and those figures are not available in public filings. Angelastro's conference comments confirmed the pressure on headcount runs group-wide through to December 2026. SOURCES & CITATIONS 1. [ACCC public register, IPG Market Inquiries Letter, 13 May 2025](https://www.accc.gov.au/system/files/public-registers/documents/IPG%20-%20Market%20Inquiries%20Letter%20-%2013%20May%202025.pdf?ref=promptthemarket.com) 2. [Omnicom press release, Strategy and executive leadership following IPG acquisition](https://www.prnewswire.com/news-releases/omnicom-announces-strategy-and-executive-leadership-following-acquisition-of-interpublic-302629061.html?ref=promptthemarket.com) 3. [Omnicom Advertising, Leadership transition announcement, 9 September 2026](https://www.omc.com/newsroom/omnicom-advertising-announces-leadership-transition?ref=promptthemarket.com) 4. [Goldman Sachs Communacopia conference transcript, Phil Angelastro, 10 September 2026](https://www.investing.com/news/transcripts/omnicom-at-goldman-sachs-communacopia--technology-conference-2026-integration-gains-93CH-4896507?ref=promptthemarket.com) 5. [Marketforce official site](https://marketforce.com.au/?ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS What is happening to Marketforce? Marketforce is being folded into Omnicom's Oceania structure. Its creative work transfers to 303 MullenLowe and its media business moves to OMD. The standalone Marketforce brand and leadership model are being retired. Who is taking over the WA operation? Adam Marshall has been appointed Omnicom Oceania WA CEO to lead the consolidated West Australian business, replacing the dedicated Marketforce leadership structure. Why is Omnicom making these cuts? The cuts follow Omnicom's $13.5 billion acquisition of Interpublic Group, completed 26 November 2025\. CFO Phil Angelastro confirmed at the Goldman Sachs Communacopia conference on 10 September 2026 that the group is targeting a reduction from roughly 120,000 to 105,000 employees by the end of 2026. How long had Marketforce been operating? Marketforce was founded in 1974, making it a 52-year-old institution in Perth's advertising market. Clemenger Group, an Omnicom affiliate, acquired a majority stake in 2014. [Xaviery Malinao](https://www.promptthemarket.com/xaviery-malinao/) Xaviery Malinao writes for Prompt the Market on how brands and agencies are adapting to answer engines, drawing on Bushnote's work with clients across search, AI search and content.