> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Amanda Laing leaves Nine as TV chief a week after its 2027 upfront - URL: https://www.promptthemarket.com/nine-s-tv-chief-amanda-laing-quits-a-week-after-the-2027-upfront/ - Published: 2026-09-24T13:17:39.000Z - Updated: 2026-09-24T15:09:31.000Z - Description: Amanda Laing has left Nine as managing director of streaming and broadcast, a week after she presented the network's 2027 programming to advertisers. - Author: Editor News - Tags: Media, #author-xaviery-malinao By **Xaviery Malinao** ยท 2026-09-24 TLDR Amanda Laing has left Nine as Managing Director of Streaming & Broadcast 18 months into the role, one week after the network's annual pitch to advertisers for 2027 spend. Nine's share price fell more than 1 per cent on 24 September 2026, and no permanent replacement has been named. KEY TAKEAWAYS 01Laing's exit came seven days after Nine's 2027 upfront on 17 September 2026, with no successor named. 02Nine's share price fell more than 1 per cent on 24 September 2026 when the departure was reported. 03Her unified division covered Channel 9, 9Now and Stan until broadcast radio was sold in April 2026. 04Before Nine, Laing held senior executive roles at Foxtel Group and News Corp Australia. 05The Block's AI-editing controversy and a new Today hosting lineup had already placed Nine's TV operation under scrutiny. ## Laing's departure Amanda Laing has left Nine as managing director of streaming and broadcast, a week after she presented the network's 2027 programming to advertisers. Amanda Laing was appointed Managing Director of Nine's unified Streaming & Broadcast division in January 2025, consolidating Channel 9, the broadcast video on demand service 9Now, and the Stan subscription streaming platform into a single operation.\[1\] Laing led Nine's 17 September upfront, where agencies were asked to commit 2027 budgets. Nine's share price fell more than 1 per cent on 24 September 2026 as the market absorbed the news, with the Unmade Index registering the movement. No permanent replacement has been announced. ## What the division looked like Under the structure Nine announced in January 2025, four businesses reported to Laing. Free-to-air television, 9Now (the broadcaster video on demand, or BVOD, platform), Stan and broadcast radio all reported through her.\[1\] Nine completed the sale of its broadcast radio assets on 30 April 2026, removing that arm from her division.\[2\] Television and streaming responsibilities remained intact until her departure. Before rejoining Nine, Laing had held senior executive roles at Foxtel Group and News Corp Australia.\[3\] ## What it means for advertisers Upfronts are the moment a network extracts forward commitments from media agencies, attaches names to deals and gives buyers a contact to hold accountable when campaigns do not deliver what was promised on stage. Laing attended the 17 September 2026 upfront as the executive responsible for everything from Channel 9 prime time to Stan originals. Agencies that shook hands on 2027 investment now have no named counterpart at Nine. The gap lands at an already crowded moment for Nine's television operation. At the upfront itself, the network confirmed that Sylvia Jeffreys and Tom Steinfort would take over as hosts of the Today programme, the most visible talent change in breakfast television since 2023\. Separately, the use of artificial intelligence tools to assist with editing on renovation reality series The Block drew public criticism from former contestants and advertisers in the days leading up to the commercial pitch. ## The Future News project she was steering Nine's Future News initiative is overhauling news production with automation, digital personalisation and AI tools, with completion scheduled for the end of 2027.\[4\] Laing was publicly committed to that programme as recently as 5 August 2026\. In the announcement that day, she said: "News is our bedrock and a critical pillar of premium content for Nine. Audience behaviour has changed and Australians are consuming news on platforms that best suit their needs. We can now meet them where they are faster than ever before, with important and trusted stories that matter."\[4\] Executive Director of News & Current Affairs Fiona Dear said the programme represented a structural shift the organisation had never previously attempted. "While newsrooms have been required to adapt to new technology over the years, we have never fundamentally changed the way news is produced, and that's exactly what we've achieved," Dear said. "We are building a modern, multiskilled newsroom and I'm incredibly proud of the team who have trained and worked tirelessly to execute this transition in a live news environment."\[4\] Completion is still 15 months away, and the project now advances without the executive who framed it publicly to the market. ## What happens next Nine has not named an interim leader for the Streaming & Broadcast division, nor set a timeline for appointing a permanent replacement. Agencies with 2027 commitments on the table will be watching who picks up the phone. The Future News overhaul is scheduled to run until the end of 2027, and the next television ratings year begins in February. This article contains analysis and commentary on market conditions. It does not constitute financial, investment, or professional advice. Past performance is not indicative of future results. Always consult a qualified adviser before making financial decisions. SOURCES & CITATIONS 1. [Nine announces operating model reset, Nine for Brands](https://www.nineforbrands.com.au/media-release/nine-announces-operating-model-reset/?ref=promptthemarket.com) 2. [Completion of sale of broadcast radio assets, ASX disclosure via Market Index](https://www.marketindex.com.au/asx/nec/announcements/completion-of-sale-of-broadcast-radio-assets-2A1669209?ref=promptthemarket.com) 3. [Amanda Laing profile, Nine for Brands](https://www.nineforbrands.com.au/profile/amanda-laing/?ref=promptthemarket.com) 4. [Future News press release, Nine for Brands](https://www.nineforbrands.com.au/media-release/page/4?ref=promptthemarket.com) 5. [Amanda Laing out at Nine after 18 months, Mediaweek](https://www.mediaweek.com.au/amanda-laing-out-at-nine-after-18-months?ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS What role did Amanda Laing hold at Nine? Laing was Managing Director of Nine's Streaming & Broadcast division, a unified operation she took on in January 2025 covering Channel 9, 9Now and Stan. Broadcast radio was also in the division until Nine sold those assets in April 2026. Why does her departure matter for advertisers? Laing was the executive who led Nine's pitch to agencies at the 17 September 2026 upfront, where networks seek forward spending commitments for the following year. Her exit leaves agencies with no named counterpart to hold to those commitments, one week after deals were discussed. Who is taking over from Laing at Nine? Nine has not announced a permanent replacement or named an interim leader for the Streaming & Broadcast division as of the time of reporting. What is Nine's Future News project? Future News is Nine's programme to overhaul news production using automation, AI tools and digital personalisation. Announced publicly in August 2026, it is scheduled for completion by the end of 2027. [Xaviery Malinao](https://www.promptthemarket.com/xaviery-malinao/) Xaviery Malinao writes for Prompt the Market on how brands and agencies are adapting to answer engines, drawing on Bushnote's work with clients across search, AI search and content.