> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Google Pixel brings back Oscar Piastri, with Gemini running his diary - URL: https://www.promptthemarket.com/google-pixel-oscar-piastri-pixel-11-emotive/ - Published: 2026-10-28T23:30:00.000Z - Updated: 2026-10-28T23:29:59.000Z - Description: In the third ad from Emotive, the McLaren driver does neck exercises while Google's assistant clears room for 'a few more sets'. - Author: Editor News - Tags: Advertising, Oscar Piastri, #author-james-dore, Press releases ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) By **James Dore** ยท 2026-10-22 TLDR Google Pixel has released its third Australian campaign with McLaren driver Oscar Piastri, made by independent agency Emotive. The short videos for the Pixel 11 Pro show him training while Google's Gemini assistant juggles his calendar so he can 'get a few more sets in'. KEY TAKEAWAYS 01The third Google Pixel campaign with Oscar Piastri promotes the Pixel 11 Pro. 02The videos show Piastri doing neck-strength training while Gemini checks his calendar. 03The first ad, in January, compared switching from iPhone to Pixel with his move from Alpine to McLaren. 04A second instalment, 'The Piastee', followed five months later, about his understated fashion. 05Emotive made all three; Somesuch produced the new videos. ## The new ads Google Pixel has brought back Oscar Piastri for a third campaign, this time for the Pixel 11 Pro. In the short videos, made by independent agency Emotive, the McLaren driver does neck-strength exercises while asking Google's Gemini assistant to check his calendar so he can "get a few more sets in".[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) The joke, again, is Piastri's famously flat delivery. "After the success of the first two chapters, we wanted to take a look at Oscar's world post switch. We also wanted to stay true to his deadpan comedic stylings, and make some well crafted content that works well in the feed," said Rupert Taylor, senior creative director at Emotive.[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) "It was a pleasure to continue our partnership with Oscar to bring this chapter of work to life," said Emma Dodd, Google's head of devices and services marketing for Australia and New Zealand. Somesuch produced the videos, with post-production by Emotive Productions and Arc and sound by Electric Sheep Music.[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) ## How the series started Google signed Piastri in January, launching the first campaign alongside the Australian Open.[\[2\]](https://oscarpiastri.com/news/oscar-piastri-makes-switch-to-google-pixel-in-fun-new-campaign?ref=promptthemarket.com) That ad compared switching from an iPhone to a Pixel with Piastri's own move from Alpine to McLaren.[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) "Switching to Google Pixel was an easy decision," Piastri said at the time, and Google Australia chief marketing officer Suzana Ristevski said he embodied "the 'never settle' mindset that drives Google Pixel".[\[2\]](https://oscarpiastri.com/news/oscar-piastri-makes-switch-to-google-pixel-in-fun-new-campaign?ref=promptthemarket.com) The first Piastri ad from January, on Google Australia's YouTube channel. The first campaign, directed by Isaac Lock, targeted millennials across the Australian Open TV coverage, activations, influencers and social, with MFG as media agency.[\[3\]](https://www.mediaweek.com.au/oscar-piastri-fronts-debut-google-pixel-campaign-by-emotive?ref=promptthemarket.com) Five months later came "The Piastee", in which Piastri used a Pixel to change up his famously understated fashion.[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) ## Why it keeps running Three instalments in a year make Piastri the face of Google's Australian pitch to iPhone users, with each new phone given its own short chapter rather than a single big ad.[\[1\]](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) SOURCES & CITATIONS 1. [Google Pixel gets Oscar Piastri to squeeze in one more set with Emotive, Mumbrella](https://mumbrella.com.au/google-pixel-gets-oscar-piastri-to-squeeze-in-one-more-set-with-emotive-942587?ref=promptthemarket.com) 2. [Oscar Piastri makes switch to Google Pixel in fun new campaign, oscarpiastri.com](https://oscarpiastri.com/news/oscar-piastri-makes-switch-to-google-pixel-in-fun-new-campaign?ref=promptthemarket.com) 3. [Oscar Piastri fronts debut Google Pixel campaign by Emotive, Mediaweek](https://www.mediaweek.com.au/oscar-piastri-fronts-debut-google-pixel-campaign-by-emotive?ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS What is Oscar Piastri's new Google Pixel ad about? It shows him training while Google's Gemini assistant checks his calendar so he can fit in more sets, promoting the Pixel 11 Pro. Who makes the Google Pixel ads with Oscar Piastri? Independent agency Emotive. Somesuch produced the latest videos. When did Oscar Piastri start working with Google Pixel? In January 2026, with a campaign launched alongside the Australian Open. ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) [James Dore](https://www.promptthemarket.com/james-dore/) James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.