> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Ford drives a giant chrome Bronco badge through the outback - URL: https://www.promptthemarket.com/ford-bronco-chrome-badge-outback-basecamp/ - Published: 2026-11-05T03:00:00.000Z - Updated: 2026-11-05T03:00:00.000Z - Description: Wieden+Kennedy Sydney's campaign starts selling the Bronco Basecamp, a super-hybrid SUV due in Australia in mid-2027, months before Ford reveals a price. - Author: Editor News - Tags: Brands, Australia, Ford Australia, #author-james-dore ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) By **James Dore** ยท 2026-10-22 TLDR Ford Australia has started selling the Bronco name here with a five-metre chrome version of the Bronco's bucking-horse badge, built by Stagekings and driven through the outback. The campaign by Wieden+Kennedy Sydney previews the Bronco Basecamp, a super-hybrid SUV due in Australia and New Zealand in mid-2027. KEY TAKEAWAYS 01Stagekings built a five-metre, almost five-tonne chrome version of the Bronco badge for the launch. 02The outback trip is the first stop on a national tour, with Ford ambassador Nedd Brockmann on a trail run. 03Wieden+Kennedy Sydney created the campaign, with WPP Media, Ogilvy PR and House of Cinder. 04Bronco Basecamp is due in Australia and New Zealand in mid-2027 with a preliminary WLTP range of 800 to 900km. 05Pricing and detailed specifications will come closer to launch. ## The stunt Ford Australia has rebuilt the Bronco's bucking-horse badge as a five-metre silver chrome horse weighing almost five tonnes, built by Stagekings, and taken it on a trip through the outback. The trip is the first stop on a wider national tour, and the badge also appeared on a trail run with runners including Nedd Brockmann, the new Ford ambassador whose Uncomfortable Challenge Ford sponsored last month.[\[3\]](https://campaignbrief.com/ford-reimagines-bronco-badge-to-mark-a-new-era-of-adventure-via-wiedenkennedy-sydney/?ref=promptthemarket.com) The campaign, by Wieden+Kennedy Sydney, runs across online video, out-of-home, earned and social, with WPP Media on media, Ogilvy PR on PR and House of Cinder on social.[\[3\]](https://campaignbrief.com/ford-reimagines-bronco-badge-to-mark-a-new-era-of-adventure-via-wiedenkennedy-sydney/?ref=promptthemarket.com) "Bronco Basecamp is a bold new chapter of SUV adventure and attitude for Ford," said Ambrose Henderson, Ford Australia's director of marketing. "The Bronco's heritage is rooted in authentic outdoor adventure," said Chris Wilson, group creative director at Wieden+Kennedy Sydney.[\[3\]](https://campaignbrief.com/ford-reimagines-bronco-badge-to-mark-a-new-era-of-adventure-via-wiedenkennedy-sydney/?ref=promptthemarket.com) Introducing the Bronco Basecamp, from Ford Australia's YouTube channel. ## The car it is selling Ford says Bronco Basecamp will arrive in Australia and New Zealand in mid-2027\. It is a five-seat, all-wheel-drive SUV with what Ford calls a super-hybrid system: dual electric motors, a 1.5-litre turbocharged petrol range extender and a 49kWh usable battery, with a preliminary WLTP range of 800 to 900km.[\[1\]](https://www.fromtheroad.ford.com/img/en/articles/2026/bronco-basecamp-coming-australia-new-zealand-2027.html?ref=promptthemarket.com) It is built for camping. The Outer Banks grade gets a pop-up roof, both seat rows fold for an optional inflatable mattress, and a built-in power supply provides up to 6.6kW. Pricing, variants and detailed specifications will be released closer to arrival.[\[1\]](https://www.fromtheroad.ford.com/img/en/articles/2026/bronco-basecamp-coming-australia-new-zealand-2027.html?ref=promptthemarket.com) That leaves the campaign building the Bronco name for months before buyers can see a price. "I genuinely cannot wait for people to get their hands on this vehicle," said Iain Jones, vehicle program director at Ford's International Markets Group.[\[1\]](https://www.fromtheroad.ford.com/img/en/articles/2026/bronco-basecamp-coming-australia-new-zealand-2027.html?ref=promptthemarket.com) SOURCES & CITATIONS 1. [Bronco Basecamp coming to Australia and New Zealand in 2027, Ford From the Road](https://www.fromtheroad.ford.com/img/en/articles/2026/bronco-basecamp-coming-australia-new-zealand-2027.html?ref=promptthemarket.com) 2. [Introducing the Bronco Basecamp, Ford Australia on YouTube](https://www.youtube.com/watch?v=3%5FGj5nPWsF4&ref=promptthemarket.com) 3. [Ford reimagines Bronco badge to mark a new era of adventure via Wieden+Kennedy Sydney, Campaign Brief](https://campaignbrief.com/ford-reimagines-bronco-badge-to-mark-a-new-era-of-adventure-via-wiedenkennedy-sydney/?ref=promptthemarket.com) ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) [James Dore](https://www.promptthemarket.com/james-dore/) James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.