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# Firrdaus Yusoff replaces Nic Buckingham at 72andSunny
- URL: https://www.promptthemarket.com/firrdaus-yusoff-replaces-nic-buckingham-at-72andsunny/
- Published: 2026-10-19T08:20:00.000Z
- Updated: 2026-10-19T08:19:59.000Z
- Description: 72andSunny Sydney has appointed Yusoff from Singapore from 4 January; Buckingham joined in May, with Nikhil Panjwani taking Singapore.
- Author: Editor News
- Tags: Moves, #noindex, #by Prompt the Market

Firrdaus Yusoff: moves from 72andSunny Singapore to become executive creative director of 72andSunny Sydney from 4 January, replacing Nic Buckingham, who joined in May and announced his departure on LinkedIn. Yusoff previously led the creative department at Forsman & Bodenfors Singapore. Nikhil Panjwani, regional ECD at Ogilvy Singapore since 2022, joins as 72andSunny Singapore ECD, also from 4 January. "Fi is the kind of creative leader we want more of at 72andSunny," said Justine Armour, international chief creative officer. Reported 19/10/2026.

Source: [B&T](https://www.bandt.com.au/firrdaus-yusoff-to-replace-nic-buckingham-as-72andsunny-sydney-ecd-nikhil-panjwani-joins-as-singapore-ecd/?ref=promptthemarket.com). Prompt the Market verifies moves against the announcing outlet or the person's own LinkedIn before listing them; send corrections to our [corrections desk](https://www.promptthemarket.com/corrections-policy/).