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# EU court adviser says Gemini answers can breach publishers' rights
- URL: https://www.promptthemarket.com/eu-court-adviser-gemini-answers-publishers-rights/
- Published: 2026-11-04T19:30:00.000Z
- Updated: 2026-11-04T19:29:59.000Z
- Description: Advocate General Maciej Szpunar set a two-part test in Like Company v Google; the same opt-outs it relies on apply to Australian publishers negotiating with Google.
- Author: Editor News
- Tags: AI, Europe, Google, #author-james-dore

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

By **James Dore** · 2026-10-22

TLDR

An adviser to the EU's top court says a chatbot answer can infringe a press publisher's rights in two situations: when the chatbot got the article by getting around a block on bots, or when its answer is close enough to the article to replace it. The opinion in Like Company v Google is not binding, but it is the clearest legal test yet for a question Australian publishers are also negotiating.

KEY TAKEAWAYS

01Advocate General Maciej Szpunar delivered his opinion in Like Company v Google (C-250/25) on 3 November.

02He said a chatbot answer can infringe if the article was obtained by getting around measures meant to stop bots, or if the answer is a direct substitute for it.

03Facts in a news story are not protected; the form of expression is.

04He leans towards the EU text and data mining exception covering AI training, subject to lawful access and publisher opt-outs.

05The opinion is not binding, and no judgment date has been set.

## The case

Advocate General Maciej Szpunar delivered his opinion in case C-250/25, Like Company v Google Ireland, on 3 November. The case was referred to the Court of Justice of the European Union by a regional court near Budapest, and was heard on 10 March.[\[1\]](https://infocuria.curia.europa.eu/tabs/affair?lang=en&publishedId=C-250%2F25&ref=promptthemarket.com)

Like Company runs ad-funded Hungarian news portals, including balatonkornyeke.hu. It says Google's Bard chatbot, and then Gemini, infringed its rights as a press publisher between June 2023 and May 2024.[\[2\]](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com)

## Two ways to infringe

Szpunar set out two situations in which a chatbot's answer can infringe. The first is access: the chatbot reached the article by getting around "a measure designed specifically to prevent access and/or scraping by internet bots". The second is substitution: the answer reproduces the article's form of expression so closely that it becomes "a direct substitute for the publication".[\[2\]](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com)

Facts are not protected. Copyright covers a "specific form of expression", not "mere facts", the adviser said, so a chatbot that reports what happened in its own words is not automatically infringing.[\[3\]](https://www.bandt.com.au/eu-court-adviser-warns-that-googles-ai-chatbot-may-be-breaching-copyright-rules/?ref=promptthemarket.com) He also doubted that Like Company's own example, a summary of a local news story, met his test.[\[2\]](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com)

## Training and opt-outs

On training, Szpunar said he "tend\[s\] to think" the EU's text and data mining exception can apply, provided the developer had lawful access and respected publishers' opt-outs, which can be machine-readable signals such as robots.txt or Google's Google-Extended token.[\[2\]](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com)

Google seized on that part. "We acknowledge the Advocate General's opinion recognising that EU law permits AI training on publicly available information," a spokesperson said. Google says publishers can opt out of its AI features without affecting their search rankings.[\[3\]](https://www.bandt.com.au/eu-court-adviser-warns-that-googles-ai-chatbot-may-be-breaching-copyright-rules/?ref=promptthemarket.com)

## What it means here

The opinion is advice to the court, not a ruling, and no judgment date has been set.[\[2\]](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com) It has no force in Australia. But the same opt-outs apply to Australian sites, and Australian publishers are having the same argument about what AI use of their work is worth: Google's AI licensing pilot pays some publishers [less than 0.1% of their ad revenue](https://www.promptthemarket.com/google-ai-pilot-pays-some-publishers-under-0-1-of-ad-revenue/), as Prompt the Market has reported. Szpunar's test moves that argument from whether AI may read the news to when an AI answer starts to replace it.

SOURCES & CITATIONS

1. [Case C-250/25 Like Company, InfoCuria, Court of Justice of the European Union](https://infocuria.curia.europa.eu/tabs/affair?lang=en&publishedId=C-250%2F25&ref=promptthemarket.com)
2. [Google's Gemini can infringe press rights in 2 ways, EU court adviser says, PPC Land](https://ppc.land/googles-gemini-can-infringe-press-rights-in-2-ways-eu-court-adviser-says/?ref=promptthemarket.com)
3. [EU court adviser says Google's AI chatbot may be breaching copyright rules, B&T](https://www.bandt.com.au/eu-court-adviser-warns-that-googles-ai-chatbot-may-be-breaching-copyright-rules/?ref=promptthemarket.com)

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

[James Dore](https://www.promptthemarket.com/james-dore/)

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.