> ## Content Index > Fetch the complete content index at: https://www.promptthemarket.com/llms.txt > Use this file to discover other available public pages before exploring further. # Cancer Council gives Sid Seagull a junior sidekick to reach parents - URL: https://www.promptthemarket.com/cancer-council-little-sid-seagull-slip-slop-slap-45/ - Published: 2026-11-03T03:00:00.000Z - Updated: 2026-11-03T02:59:59.000Z - Description: Little Sid Seagull marks 45 years of Slip! Slop! Slap! as Cancer Council aims Skin Cancer Action Week at parents. Its poll says 64% respond to Sid campaigns. - Author: Editor News - Tags: Brands, Cancer Council, Slip Slop Slap, Public health, Press releases, #author-james-dore ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) By **James Dore** ยท 2026-10-22 TLDR Cancer Council has introduced Little Sid Seagull to mark 45 years of Slip! Slop! Slap!, aiming this year's National Skin Cancer Action Week at parents and carers. Its YouGov polling found 64% of Australians say campaigns featuring Sid make them more likely to use sun protection. KEY TAKEAWAYS 01National Skin Cancer Action Week runs from 15 to 22 November with the theme 'Sun safe habits last a lifetime'. 02Little Sid Seagull, a junior version of the 1981 mascot, carries the message to a new generation. 03Cancer Council's YouGov poll found four in five Australians say Sid has nostalgic appeal that can educate new generations. 0464% said campaigns featuring Sid make them more likely to use sun protection. 05The message has grown from three steps to five: Slip, Slop, Slap, Seek and Slide. ## A sidekick for Sid Cancer Council has introduced Little Sid Seagull to carry its sun-safety message to a new generation, 45 years after Sid Seagull first told Australians to Slip! Slop! Slap! in 1981\. This year's National Skin Cancer Action Week runs from 15 to 22 November with the theme "Sun safe habits last a lifetime", and is aimed at parents and carers leading by example.[\[1\]](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) Australians can win Little Sid Seagull plushies through Cancer Council giveaways during November.[\[3\]](https://www.bandt.com.au/national-skin-cancer-action-week-theme-unveiled-as-australia-celebrates-45-years-of-slip-slop-slap-sid-seagull/?ref=promptthemarket.com) The message itself has grown. It is now five steps, Slip, Slop, Slap, Seek and Slide, to be used whenever the UV Index is 3 or above.[\[2\]](https://www.cancer.org.au/nscaw2026?ref=promptthemarket.com) ## Why a mascot still works Cancer Council's YouGov poll of 1,035 adults found four in five Australians agree Sid Seagull has nostalgic appeal and can educate new generations about sun safety, and 64% said campaigns featuring Sid make them more likely to use sun protection.[\[1\]](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) "For 45 years, Sid Seagull has helped Australians remember how to protect themselves from the sun," said Cancer Council Australia chief executive Jacinta Reddan. "While we've made progress, the job's not done."[\[1\]](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) Cancer Council says children are 12 times more likely to use sunscreen, and three times more likely to wear a hat, when they see their parents do it first, and that half of a person's lifetime UV exposure happens before the age of 20\. It says two in three Australians will be diagnosed with a form of skin cancer in their lifetime.[\[1\]](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) "In 1981, Slip! Slop! Slap! gave Australians a simple and memorable introduction to sun protection," said Sally Blane, chair of Cancer Council's National Skin Cancer Committee. Dr Adrian Lim, president of the Australasian College of Dermatologists, said the college "is proud to celebrate 45 years of the iconic Slip, Slop, Slap campaign".[\[1\]](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) SOURCES & CITATIONS 1. [Sun safe habits last a lifetime: National Skin Cancer Action Week theme unveiled, Cancer Council Australia](https://www.cancer.org.au/about-us/news-and-media/media-releases/sun-safe-habits-last-a-lifetime-national-skin-cancer-action-week-theme-unveiled?ref=promptthemarket.com) 2. [National Skin Cancer Action Week 2026, Cancer Council Australia](https://www.cancer.org.au/nscaw2026?ref=promptthemarket.com) 3. [National Skin Cancer Action Week theme unveiled as Australia celebrates 45 years of Slip! Slop! Slap!, B&T](https://www.bandt.com.au/national-skin-cancer-action-week-theme-unveiled-as-australia-celebrates-45-years-of-slip-slop-slap-sid-seagull/?ref=promptthemarket.com) FREQUENTLY ASKED QUESTIONS When is National Skin Cancer Action Week 2026? 15 to 22 November 2026. What is Little Sid Seagull? A junior version of Cancer Council's Sid Seagull mascot, introduced to mark 45 years of Slip! Slop! Slap! What are the five steps? Slip, Slop, Slap, Seek and Slide, used whenever the UV Index is 3 or above. ![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg) [James Dore](https://www.promptthemarket.com/james-dore/) James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.