> ## Content Index
> Fetch the complete content index at: https://www.promptthemarket.com/llms.txt
> Use this file to discover other available public pages before exploring further.

# Bunnings and Network 10 launch a shoppable Christmas TV show
- URL: https://www.promptthemarket.com/bunnings-network-10-shoppable-christmas-show/
- Published: 2026-10-28T07:30:00.000Z
- Updated: 2026-10-28T07:29:59.000Z
- Description: Viewers on connected TVs can buy Bunnings products from inside The Great Aussie Christmas, which starts streaming on 1 November.
- Author: Editor News
- Tags: Media, Australia, Bunnings, #author-james-dore

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

By **James Dore** · 2026-10-22

TLDR

Bunnings and Network 10 have made The Great Aussie Christmas, a four-part series the two companies call Australia's first purpose-built shoppable show. Viewers on connected TVs can buy Bunnings products from inside each episode, with segments streaming from 1 November and the full series on Channel 10 on 25 November.

KEY TAKEAWAYS

01The Great Aussie Christmas Presented By Bunnings Warehouse is a four-part series hosted by Matty J and Laura Byrne.

02Every episode is shoppable through the network's Pause To Shop feature on connected TVs, using KERV.ai technology.

03Weekly segments stream on 10 Streaming from 1 November; the full series airs on Channel 10 on 25 November at 8:30pm.

04Media agency PHD and OM Content developed the series with Bunnings and Network 10.

05The network also announced 15 free-to-air FIFA Women's World Cup games for 2027 at the same upfront.

## The show

Bunnings now has a TV series built around its products. The Great Aussie Christmas Presented By Bunnings Warehouse is a four-part show hosted by Matty J and Laura Byrne, following time-poor families getting their homes ready for their first big Christmas, from a worn-out front yard to an unfinished entertaining area. Network 10 and Bunnings describe it as Australia's first purpose-built shoppable series.[\[1\]](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com)

Weekly segments start on 10 Streaming on Sunday 1 November. The full series airs on Channel 10 on Wednesday 25 November at 8:30pm and streams the next day. Media agency PHD and OM Content developed it with the network and Bunnings.[\[1\]](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com)

"Through The Great Aussie Christmas, we're showing customers practical, achievable ways to transform their spaces," said Justine Mills, Bunnings' director of marketing and retail media.[\[1\]](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com)

## How the shopping works

Each episode uses Network 10's Pause To Shop format, which runs on connected TVs, live and on demand. KERV.ai's Moment Match Engine finds the moments in the show that match Bunnings products and brings them up during the episode.[\[1\]](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com) The format's specifications show an ad followed by an end frame with a QR code for viewers to scan on their phones.[\[2\]](https://www.paramountanz.com.au/specs/digital/premium/pause-to-shop/?ref=promptthemarket.com)

The technology isn't new to 10\. It started as a pilot called Shoppable TV in 2024 and was then used across Australian Survivor and MasterChef Australia, KERV said at the time.[\[3\]](https://kerv.ai/paramount-leads-advertising-innovation-with-expanded-contextual-ctv-ads-and-a-premium-data-proposition-to-drive-results/?ref=promptthemarket.com) What is new is a show written around a retailer from the start, rather than shopping added to a program that already existed.

"This exciting partnership showcases the next evolution of streaming," said Diane Ho, the network's national digital sales director.[\[1\]](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com)

## The rest of 10's 2027 pitch

The series was announced at the network's 2027 upfront on Wednesday, alongside 15 free-to-air games of the 2027 FIFA Women's World Cup in Brazil, a sponsorship product for the World Cup called Game Day Highlighter, built with Transmit, and fixed ad placements in on-demand programs from early 2027.[\[4\]](https://www.mediaweek.com.au/paramount-2027-pitch-world-cup-ninja-warrior-shoppable-tv?ref=promptthemarket.com)

For Bunnings, the show moves its advertising from the ad break into the program, with the checkout one scan away.

SOURCES & CITATIONS

1. [Bunnings teams up with 10 and PHD for shoppable Christmas TV show, B&T](https://www.bandt.com.au/bunnings-teams-up-with-10-phd-for-shoppable-christmas-tv-show/?ref=promptthemarket.com)
2. [Pause To Shop specifications, Network 10 advertising](https://www.paramountanz.com.au/specs/digital/premium/pause-to-shop/?ref=promptthemarket.com)
3. [Expanded contextual CTV ads and premium data proposition, KERV](https://kerv.ai/paramount-leads-advertising-innovation-with-expanded-contextual-ctv-ads-and-a-premium-data-proposition-to-drive-results/?ref=promptthemarket.com)
4. [2027 pitch: World Cup, Ninja Warrior and shoppable TV, Mediaweek](https://www.mediaweek.com.au/paramount-2027-pitch-world-cup-ninja-warrior-shoppable-tv?ref=promptthemarket.com)

FREQUENTLY ASKED QUESTIONS

What is The Great Aussie Christmas?

A four-part Bunnings-backed series on Network 10, hosted by Matty J and Laura Byrne, in which viewers on connected TVs can shop Bunnings products from inside the show.

When does it air?

Weekly segments stream on 10 Streaming from 1 November, and the full series airs on Channel 10 on 25 November at 8:30pm.

How does Pause To Shop work?

It runs on connected TVs, live and on demand. KERV.ai's technology matches moments in the show to Bunnings products, with a QR code viewers scan on their phones.

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

[James Dore](https://www.promptthemarket.com/james-dore/)

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.