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# ASTRA uses a Deloitte report to press for anti-siphoning reform
- URL: https://www.promptthemarket.com/astra-deloitte-subscription-tv-anti-siphoning/
- Published: 2026-11-05T05:30:00.000Z
- Updated: 2026-11-05T05:29:59.000Z
- Description: Deloitte Access Economics values subscription TV at $2.4 billion and 15,728 jobs in 2025, and ASTRA says policy must keep pace with how Australians now watch sport.
- Author: Editor News
- Tags: Media, Australia, Australian Subscription Television and Radio Association, #author-james-dore, Press releases

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

By **James Dore** · 2026-10-22

TLDR

A Deloitte Access Economics report for ASTRA, the subscription TV and streaming industry body, values the industry's contribution to the Australian economy at $2.4 billion in 2025 and 15,728 full-time jobs. ASTRA is using the figures to argue for changes to the anti-siphoning scheme.

KEY TAKEAWAYS

01Deloitte Access Economics puts subscription television's value added at $2.4 billion in 2025.

02The industry supported 15,728 full-time-equivalent jobs, 2,205 of them direct.

03It has contributed $2 billion or more every year since 2019.

04Australians watched 2.6 billion hours of subscription TV in 2025, 36% of it Australian-made.

05ASTRA chairman Peter O'Connell says policy, including the anti-siphoning scheme, must keep pace.

## The numbers

Subscription television contributed $2.4 billion in value added to the Australian economy in 2025, according to a Deloitte Access Economics report for ASTRA, the Australian Subscription Television and Radio Association. That is $759 million of direct contribution and $1.684 billion of indirect contribution.[\[1\]](https://www.astra.org.au/assets/DAE%5FASTRA%5Feconomic%5Fcontribution%5F2025.pdf?ref=promptthemarket.com)

The industry supported 15,728 full-time-equivalent jobs, 2,205 of them directly, and accounted for 28% of the broadcasting industry's value added. It has contributed $2 billion or more every year from 2019 to 2025, in 2025 dollars.[\[1\]](https://www.astra.org.au/assets/DAE%5FASTRA%5Feconomic%5Fcontribution%5F2025.pdf?ref=promptthemarket.com)

## What Australians watched

Australians watched 2.6 billion hours of subscription television content in 2025, and 36% of it was produced in Australia. Sport was the biggest category at 1 billion hours, followed by news, factual and documentaries at 490 million and light entertainment at 428 million. The average Australian paid for 3.7 entertainment subscriptions.[\[1\]](https://www.astra.org.au/assets/DAE%5FASTRA%5Feconomic%5Fcontribution%5F2025.pdf?ref=promptthemarket.com)

## The policy pitch

"Subscription television powers Australia's media, sport and screen industries, delivering meaningful economic value," said ASTRA chairman Peter O'Connell. "The way Australians view their sport and entertainment has changed and policy must keep pace."[\[3\]](https://mumbrella.com.au/astra-reports-subscription-television-adds-2-4b-to-economy-943437?ref=promptthemarket.com)

ASTRA, whose members include Foxtel Group, BBC Studios Australia, ESPN Australia and Warner Bros. Discovery, is calling for the anti-siphoning scheme to be modernised and for a level playing field across platforms.[\[3\]](https://mumbrella.com.au/astra-reports-subscription-television-adds-2-4b-to-economy-943437?ref=promptthemarket.com)[\[2\]](https://www.astra.org.au/?ref=promptthemarket.com) Deloitte Access Economics was engaged by ASTRA to produce the report.[\[1\]](https://www.astra.org.au/assets/DAE%5FASTRA%5Feconomic%5Fcontribution%5F2025.pdf?ref=promptthemarket.com)

SOURCES & CITATIONS

1. [Economic contribution of Australian subscription television in 2025, Deloitte Access Economics for ASTRA](https://www.astra.org.au/assets/DAE%5FASTRA%5Feconomic%5Fcontribution%5F2025.pdf?ref=promptthemarket.com)
2. [ASTRA](https://www.astra.org.au/?ref=promptthemarket.com)
3. [Astra says subscription television adds $2.4b to economy, Mumbrella](https://mumbrella.com.au/astra-reports-subscription-television-adds-2-4b-to-economy-943437?ref=promptthemarket.com)

FREQUENTLY ASKED QUESTIONS

How much does subscription TV contribute to Australia's economy?

$2.4 billion in value added in 2025, according to Deloitte Access Economics, made up of $759 million direct and $1.684 billion indirect.

How many jobs does it support?

15,728 full-time-equivalent jobs in 2025, including 2,205 direct jobs.

What does ASTRA want?

ASTRA chairman Peter O'Connell says policy must keep pace with how Australians watch sport and entertainment, including a modernised anti-siphoning scheme.

![James Dore](https://storage.ghost.io/c/e4/01/e4017178-c1da-4131-80aa-35f02cb5b999/content/images/2026/09/james-dore.jpg)

[James Dore](https://www.promptthemarket.com/james-dore/)

James Dore is founder and editor of Prompt the Market and Strategy Director at Bushnote, a Sydney strategy, SEO and AI search agency. He has a background in strategy, media and financial services, and led consumer product marketing at MONEYME. He writes on AI search, answer engines, technology policy and media economics.